How we helped give Reed.co.uk a flying start to the year
Challenge
Reed courses were coming under threat from new entrants such as Linkedin learning and Udemy as well as traditional competitors such as findcourses.co.uk. They needed to find a way to stand out and grow revenue in 2020.
Insight
Research shows that 60% of people make new year resolutions and ‘learning something new’ is always in the top 10 resolutions. However, only 8% of people follow through and keep their resolutions.
Strategy
We needed to close the gap between intention and action and give procrastination a big kick up the backside. Our campaign strategy showcased the wide variety of courses available from reed with the challenge “Learn Something new in 2020” and call to action “What are you waiting for?”
Creative
15 second video.
Instagram Stories
Results
Reed.co.uk had a flying start to the year, with the best Q1 performance in the last 3 years.