Profile Pensions mission is to make pension advice accessible. Therefore, part of the plan was to test a number of different social platforms, to see if the message of accessible pension advice was one that people on these platforms were receptive to.
Using data available to us through social platforms, we assembled a large collective of interest groups and look-a-like audiences , insinuating that there was an audience within these channels that would be receptive to the Profile Pensions offering.
Considering Profile Pensions recent brand identity refresh, We would create a cost effective suite of assets that would allow us to prospect, engage and eventually convert users within the platform. The assets were as follows:
- Prospecting: 15/30 second news feed advert
- Engagement: Instant Experience
- Conversion: Single/carousel image adverts