If you are one of those people who spend the first month of the New Year twiddling your thumbs, because business is slow. Well now is the ideal time to re-evaluate your website.  In this post I look at some of the things worth considering for 2014.

Redesign

If you have had your website for a few years now, and not done much to the look of it, the chances are it will begin to look a little bit dated.  Technology is moving so fast on the web that it is not always viable to keep bang up to date. However, it is important not to get left behind while your competitors get new ecommerce sites, or are catering for the ever increasing use of mobile devices.

Your website is like a shop front and you need to keep the windows clean, the display dust free and contemporary, and the paint work looking fresh.

Make website suitable for mobile

As once again the top selling items this Christmas have been Smartphones and Tablets, it is really time to consider making your website mobile friendly. There are a number of ways of doing this. The two main ones are creating a whole new site for mobile or making your current website responsive. I would suggest going along the responsive route as creating a separate site means more to maintain. Responsive Design is where your current website adjust its width and layout based on the screen size of the device you are viewing it on.

Remove all Flash

Flash was very popular at one time. Nowadays it is viewed as gimmicky, slow and bad for SEO. On top of that people like Apple won’t allow it on their various devices. So 2014 is the time to clear it off your website. You will be able to replace most flash elements with various JavaScript libraries.

Improve Conversion Rate

So you’ve spent years getting your website positioned well in search listings. You pay a small fortune in Pay Per Click advertising. Now, in the New Year you need to look at turning more of those visitors into conversions.

Conversion Rate Optimisation (CRO) is the process of analysing what visitors do on your website. Then improving your content, design or structure based on the data you’ve collected. There are a number of tools out there to help you with this, such as Google AnalyticsMouse Flow and ClickTale.

Improve your content

Content is key, after all, it is what the search engines use to find your website. If you’ve been a bit lax in keeping your content up to date, now is the time to review it. The first thing is, to look through the content you already have on the website and check:

  • Is it necessary (check how many people are actually visiting the page)
  • Is it current (make sure the content isn’t referring to something that you no longer provide)
  • Are there any spelling or grammatical mistakes (I’m the worst for this, but it is a good idea to get someone to proof read your content)
  • Can you make you key points at the top of the page (most people won’t read all your lovely content, so can you help them out by giving them what they need right at the top of the page.)

The Second thing is, to add new content for things you provide but aren’t yet telling anyone about.

Start a Blog

This is the resolution that you are going to find the hardest to keep going. So unless you are going to buy a gym membership for the whole year, don’t bother. Blogs are great for creating new content for SEO and getting new people to your website, however you do need to post on a regular basis, at least once a month. So note down all the key dates for your business in 2014 and start thing about what you can write for them. Keep on top of any news relating to your business and get a blog post out expressing your opinion.

Share any Website New Years Resolutions that you are thinking of doing?