On 8th March at Emetrics Summit in San Franscisco Google unveiled new interface for Google Analytics. The improvements were rolled out in United States to begin with and today it looks like it has been rolled out in the UK as well. Some of the new improvements in the recent version include:

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

You might find that some of the reports are placed in a different place, Google has built a tool that can help you find the reports you are looking for.

Here is a quick screen grab of the latest Dashboard.