Still wondering about whether the Internet is the place to advertise? Still considering advertising with the local or national press?
This week yet another one of our national institutions “ The Daily Mirror”, publishing group Trinity Mirror, saw its shares crash almost 22% as investors worried about not receiving dividends because of falling advertising.
National advertising has fallen by 9% and regional advertising by 11% this year. They have lost 200 staff from national titles. They have considered a pay wall for online news but have decided to experiment with charging for online business news.
All this is no good for those who might advertise with the newspapers, both at local and national level. In short they are suffering but why should you? If you haven’t yet considered it then now is the time to go online.
All business needs to keep ahead of the trends. It is quickly becoming essential to optimise your business website. Social media marketing and Search engine optimisation will increase relevant traffic to your site. Using SEO and social media to promote your site is becoming an absolute necessity in today’s climate.
Optimising is a cost effective way of reaching your target market, so choosing the right SEO professionals can pay huge dividends.