Ever since I’ve been working in the Digital Marketing field, I’ve been asked a lot of questions – but one series in particular has been asked more regularly than others: how can I link someone into my analytics? Is it not the same as Adwords? And what permissions should I give them? It’s actually quite simple and can be achieved in just 7 short steps. The explanation of each position is at the end of this post.

1. Sign into your analytics account at http://www.google.com/analytics/

step 1

2. Click admin in the top right of the page

step 2

3. Click the Users Management tab on the left of the page

step 3

4. Add the email address of the person you would like to link into your account

step 4

5. Make sure you tick the correct permissions

step 6

6. Click notify user by email

step 5

7. Click Add

Done! Told you it was simple.


Read & Analyse:  This is the most basic level of access and will grant the user read-only access to your analytics account. They will not be able to make any changes such as setting up goals and giving other people access to your account, or in fact linking it to Adwords. What they will be able to do is filter tables so they can compare and manipulate the data however they wish, as well as create segments within their own view.

Collaborate:  This is the second level of access. Users will be able to do and see everything they could with the first level, as well as be able to create personalised dashboards and share them.

Edit:  Same basic permissions as level 2 as well as being able to see everything in the account. Additionally, they’ll have the ability to create, edit and delete different aspects of analytics e.g. creating goals and setting filters.

Manage Users: An extension to ‘Edit’ – additional features include adding and deleting other users. You will only want to give this access level to people that you trust, as they could potentially kick you out of your own account!

Any further questions or queries, please feel free to comment below and I’ll get back to you.