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We sold RocketMill today.

We started this journey 11 years ago with a desire to help small businesses win online and today we serve some of the best brands around with a celebrated focus on our culture. Our success means we field weekly unsolicited interest to buy us from networks, large indys and private equity. Our decision making framework in […]

2 min read Sam Garrity Learn more

Can art, data, technology and digital marketing converge?

There are two very cool art exhibitions coming up that I’m excited about, because both are doing very interesting things with digital data and technology and there is something about their approach that has a lot of relevance to marketing. The first is at Somerset House in London and is called Big Bang Data. With […]

4 min read Joanne South

Why Hemingway is one of the most valuable online tools copywriters can use

In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get […]

3 min read Creative

Offline and online marketing: a perfect partnership built on common goals

On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team […]

2 min read Joanne South
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