This is
our editorial brand.

Featured Post

Google Algorithm Update: January 2020

Update: We have updated this article to reflect the Google January 2020 Core Update” Google announced that it is releasing a core broad update named the January 2020 Core Update. Google repeated their previous advice on core updates.  Early analysis from the SEO industry suggests that impact was significant. Later today, we are releasing a […]

9 min read John Truong Learn more

Google and the rise of personal assistants

Using varying & strikingly divergent approaches, the world’s most innovative technology companies are trying to achieve one thing: the development of intelligent personal assistants that can perform tasks for you. This is the next battlefield, and we think Google is going to come out on top. The growth of Personal Assistants Currently there are some […]

3 min read Technical SEO

A marketing manager’s guide to better results with six sigma principles

As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable […]

4 min read Rhys Jackson

AdWords: New formats for local inventory ads

Local inventory ads (LIAs) were launched in 2014, with the aim of helping retailers drive more traffic into their physical stores after a decline in how much Google was able to charge for clicks.  This was because advertisers steered away from mobile-friendly ads, sceptical of spending money on mobile advertising when a user was more […]

2 min read Charlotte Hill

Can art, data, technology and digital marketing converge?

There are two very cool art exhibitions coming up that I’m excited about, because both are doing very interesting things with digital data and technology and there is something about their approach that has a lot of relevance to marketing. The first is at Somerset House in London and is called Big Bang Data. With […]

4 min read Joanne South

Why Hemingway is one of the most valuable online tools copywriters can use

In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get […]

3 min read Creative

Offline and online marketing: a perfect partnership built on common goals

On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team […]

2 min read Joanne South
Page 21 of 21« First‹ Previous2021