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Google Broad Core Algorithm Update: June 2019

Update: We have updated this article following official advice from Google on improving a website that has been negatively impacted by a Google Core Update.” On Thursday 1st August 2019,  Google provided official advice to webmasters on how to improve a website that had been impacted by a core algorithm update. No, it's not a […]

9 min read John Truong Learn more

Why Hemingway is one of the most valuable online tools copywriters can use

In marketing copywriting, digital or otherwise, clarity is everything. The message being delivered to customers can be response-provoking, honest, informative, entertaining, relevant, meaningful or all of the above, but clarity is vital. If the reader doesn’t understand the message, they won’t respond to it in the way you intend them to. It’s easy to get […]

3 min read Creative

Offline and online marketing: a perfect partnership built on common goals

On the drive to work this morning, I heard a radio advert for a major UK fashion retailer. It ended with “go in store to see our deals” – no mention of the website or that even shopping online is an option. My heart sank a bit. Why did no one in their marketing team […]

2 min read Joanne South
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