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Google Broad Core Algorithm Update: March 2019

Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. This is officially name “March 2019 Core Update.” On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on […]

9 min read John Truong Learn more

From Oscars to Oreos: the huge potential of real time ads

As a marketer I understand the importance of capturing as many “micro moments” as possible – however, it isn’t always easy capturing your audience throughout every journey they have online. With the beta release of Google’s real-time ads, this might get a whole lot easier. The idea behind real-time ads is to plug your adverts […]

2 min read Rhys Jackson

Facebook Audience Optimisation explained

Facebook have released a new organic tool to help publishers improve the reach and engagement of their ads. Available on all English language pages, the new Audience Optimisation tool uses three features to improve the organic reach of Facebook advertising: Preferred Audiences, Audience Restrictions, and Audience Insights. Preferred audience The Preferred Audience feature replaces Interest […]

3 min read Travis Eyles

Google’s Cloud Vision API can help your applications see!

Last month Google announced the beta release of Google Cloud Vision API. This allows anyone to submit images and access a number of features that provide information regarding the content on those images. The following API features can be applied to an image in any combination: Label/Entity Detection – This highlights the main entity within […]

3 min read Technical SEO

Optimising for Google: when is it the wrong thing to do?

Google is synonymous with “search”, but a forthcoming product closure highlights a rare weakness. Google Compare, the search giant’s price comparison service, will close later this month. Certainly, when I’ve shopped around for financial products, Google Compare hasn’t come to mind. It seems there is a type of search where Google is not the answer. […]

3 min read Technical SEO

7 Ways Google removing right side ads could impact you

As you may have noticed there has been a pretty significant update in the world of Google AdWords this week – blogs are being posted in their hundreds, everyone’s worrying about their CPCs and no-one quite knows how it will all pan out. To help you through this particular minefield we have put together the […]

4 min read Steven Lambert

Google and the rise of personal assistants

Using varying & strikingly divergent approaches, the world’s most innovative technology companies are trying to achieve one thing: the development of intelligent personal assistants that can perform tasks for you. This is the next battlefield, and we think Google is going to come out on top. The growth of Personal Assistants Currently there are some […]

3 min read Technical SEO

A marketing manager’s guide to better results with six sigma principles

As you’ll know, Six Sigma is a set of techniques and tools for improving a process. It was formally introduced to the world of manufacturing in the 1980s, as a way to ensure products are made defect-free. What set it apart from other quality-improvement initiatives at the time was its clear focus on achieving measureable […]

4 min read Rhys Jackson

AdWords: New formats for local inventory ads

Local inventory ads (LIAs) were launched in 2014, with the aim of helping retailers drive more traffic into their physical stores after a decline in how much Google was able to charge for clicks.  This was because advertisers steered away from mobile-friendly ads, sceptical of spending money on mobile advertising when a user was more […]

2 min read Charlotte Hill

Can art, data, technology and digital marketing converge?

There are two very cool art exhibitions coming up that I’m excited about, because both are doing very interesting things with digital data and technology and there is something about their approach that has a lot of relevance to marketing. The first is at Somerset House in London and is called Big Bang Data. With […]

4 min read Joanne South