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Google Broad Core Algorithm Update: June 2019

Update: We have updated this article following confirmation from Google of a broad core update in June 2019. This is official name is “June 2019 Core Update.” On Sunday 2nd June 2019, Google confirmed the roll-out of a broad core algorithm update for Monday 3rd June 2019. Unlike previous updates, Google has pre-announced this update. […]

9 min read John Truong Learn more

Google Broad Core Algorithm Update: June 2019

Update: We have updated this article following confirmation from Google of a broad core update in June 2019. This is official name is “June 2019 Core Update.” On Sunday 2nd June 2019, Google confirmed the roll-out of a broad core algorithm update for Monday 3rd June 2019. Unlike previous updates, Google has pre-announced this update. […]

9 min read John Truong

Are You Wasting Your Paid Search Spend?

When carrying out these tests, there are three key things to think about. Stick to the scientific method. It works. Paid Media gives us the flexibility to test so many things, including ad creative, targeting options and audiences. With such a range of options, it can be tempting to dive right in and start testing […]

3 min read Deyna Lavery

How can brands fuel social purpose?

What are brands doing to encourage positive social change? Reducing plastic waste with a new policy A very recent and topical example of change comes from supermarkets. Arguably, hugely to blame for the increased use of plastics, many supermarkets are now attempting to counteract some of the damage, starting with the introduction of the plastic […]

4 min read Strategy and Planning

Personality Preferences: The ways we gather and trust information

There are two main preferences of how we gather information from the world and what information we trust. These are ‘Sense’ and ‘Intuition’ preference and are based on the Myers Briggs Personality Types. The two types of preferences These two types refer to our preferences on the way we find and understand information. The sense […]

2 min read Sarah Rudder

Creating a powerful video

In my talk, I discuss the benefits of using video to engage your audience, but how do we make a good video into a great video? Nowadays, stories are commonly told through video, but we have a problem. The digital age has left us with a shorter attention span. Before mobiles, we were able to […]

2 min read Catrin Owen

Is the West best?

This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]

2 min read Creative

Personality Preferences: How introverts and extroverts absorb and focus their energy

Understanding the traits of different personality types allows us to better understand those around us, and how to build relationships and work effectively with them. The difference between introverts and extroverts It is a common myth that these two types are based on how shy or confident you are. In fact, the terms are used […]

2 min read Sarah Rudder

Are humans still the highest authority of art and design?

When have you looked at a piece of art and not felt something, joy, intrigue, boredom? Art enriches the lives of those who use it, just like design; which I cover in my talk. Art and design are intertwined, and both have changed over time. With the rise of technologies and new ideas, it’s time […]

2 min read Kamil Cizek

The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon
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