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The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon Learn more

The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon

Finding the Metric That Matters

We’ve long advocated measurement frameworks, which give businesses a clear structure within which to benchmark their performance in the areas that matter most to them. In this talk I take that concept one step further. I believe businesses should have a relentless focus on their current pain points, represented by the most appropriate metric. Naturally, […]

2 min read Rhys Jackson

Be More Rainbow: How Brands Can Stand Out & Connect With People in Three Strategic Steps

My three main steers for brands to stand out and connect with people are: Unity: The rainbow holds a ubiquitous meaning of unity between sky and earth, sun and rain, nature and science. I discuss how the integration of tactics, services and teams, plus anomnichannel approach, makes for harmonic, awe-inspiring effect. Possibility: Rainbows introduce us […]

5 min read Bethanie Mardon

Augmented Reality: Powerful Person-Centric Marketing

What is augmented reality? In my talk you’ll get a clear definition of what augmented reality is and how it is changing marketing. You could read a lot of long-winded definitions but simply put augmented reality, or AR, places digital images into the real world. Augmented reality is a superpower for brands AR has predominantly […]

3 min read Victoria Adeniji

Why CPA Is An Outdated Metric to Measure Success

Working in Paid Media, I have conversations about CPA, CPL and direct ROI on a daily basis. But the world is changing, and companies which focus solely on last-click CPA as a measure of success will soon find themselves out-competed by smarter brands taking a holistic view of their sales funnel. Think of it this […]

3 min read Charlotte Hill

How to Increase Your Organic Traffic in 2019

The importance of optimising for people Videos and articles with this name, or similar, appear pretty much every year – they’re about as routine as walking into M&S and buying your mum a Christmas cardigan whilst Noddy Holder plays over the speakers. I’m going to do something different. For more than 20 years, marketers have […]

6 min read Chris Philpot

How to Manage Your Chimp

Hi everyone, my name’s Sarah Rudder, founder of Ginger Dog Development and resident coach here at RocketMill. Today, we are talking about chimp management. This is something I talk about quite often in my coaching sessions with people, and it’s also something I use often in the work that I do around mental toughness and […]

5 min read Sarah Rudder

Simplicity Is an Illusion

Hi, guys. My name is Alex Edwards. I’m the lead UX designer here at RocketMill on the creative team. I am here to talk about why simplicity is simply an illusion. Simplicity When we think of simplicity these days, there are a few key examples that we think of. We think of Google, the masses […]

6 min read Alex Edwards

The Importance of a Seamless Clicks and Mortar Shopping Experience

Hello all. Thank you for taking the time to join me today for my next ForeFront instalment. My name is Felicity Gardiner, and I’m part of the strategy and planning team here at RocketMill. A little bit about me. Before forging a career in digital, I worked in the fashion industry, and have five years […]

6 min read Felicity Gardiner
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