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I believe that podcasts are going to be a significant part of digital advertising within the next three years, not because they’re anything new because podcasts certainly aren’t anything new, but because I believe that the podcast audience is arguably one of the most engaged set of users that we are able to target with […]

Update: We have updated this article to reflect the Google September 2019 Core Update.” On Tuesday 24th September 2019,  Google provided official advice to webmasters on how to improve a website that had been impacted by a core algorithm update. The September 2019 Core Update is now live and will be rolling out across our […]

Facebook recently released a new scoring system that is focused on ensuring that engaging, interesting and relevant ads are shown to users, and about time too. But from a marketer’s perspective since Facebook and Instagram have become cluttered platforms, it has become increasingly challenging to stop the scrolling thumb with our ads. The scoring system […]

10 years ago, Brothers Sam and Ben Garrity created the beginnings of their multi-award winning agency aged just 31 and 24. Born from a heartfelt desire to help small businesses grow by reaching their customers effectively, the essence of RocketMill remains the same today.  This post is based on the interview published in September’s Platinum […]

When carrying out these tests, there are three key things to think about. Stick to the scientific method. It works. Paid Media gives us the flexibility to test so many things, including ad creative, targeting options and audiences. With such a range of options, it can be tempting to dive right in and start testing […]

What are brands doing to encourage positive social change? Reducing plastic waste with a new policy A very recent and topical example of change comes from supermarkets. Arguably, hugely to blame for the increased use of plastics, many supermarkets are now attempting to counteract some of the damage, starting with the introduction of the plastic […]

There are two main preferences of how we gather information from the world and what information we trust. These are ‘Sense’ and ‘Intuition’ preference and are based on the Myers Briggs Personality Types. The two types of preferences These two types refer to our preferences on the way we find and understand information. The sense […]

In my talk, I discuss the benefits of using video to engage your audience, but how do we make a good video into a great video? Nowadays, stories are commonly told through video, but we have a problem. The digital age has left us with a shorter attention span. Before mobiles, we were able to […]

This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]