Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. This is officially name “March 2019 Core Update.” On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on […]
9 min read John Truong 14 Mar 2019 Learn moreThere are two main preferences of how we gather information from the world and what information we trust. These are ‘Sense’ and ‘Intuition’ preference and are based on the Myers Briggs Personality Types. The two types of preferences These two types refer to our preferences on the way we find and understand information. The sense […]
In my talk, I discuss the benefits of using video to engage your audience, but how do we make a good video into a great video? Nowadays, stories are commonly told through video, but we have a problem. The digital age has left us with a shorter attention span. Before mobiles, we were able to […]
This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]
Understanding the traits of different personality types allows us to better understand those around us, and how to build relationships and work effectively with them. The difference between introverts and extroverts It is a common myth that these two types are based on how shy or confident you are. In fact, the terms are used […]
Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. This is officially name “March 2019 Core Update.” On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on […]
When have you looked at a piece of art and not felt something, joy, intrigue, boredom? Art enriches the lives of those who use it, just like design; which I cover in my talk. Art and design are intertwined, and both have changed over time. With the rise of technologies and new ideas, it’s time […]
Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]
We’ve long advocated measurement frameworks, which give businesses a clear structure within which to benchmark their performance in the areas that matter most to them. In this talk I take that concept one step further. I believe businesses should have a relentless focus on their current pain points, represented by the most appropriate metric. Naturally, […]
My three main steers for brands to stand out and connect with people are: Unity: The rainbow holds a ubiquitous meaning of unity between sky and earth, sun and rain, nature and science. I discuss how the integration of tactics, services and teams, plus anomnichannel approach, makes for harmonic, awe-inspiring effect. Possibility: Rainbows introduce us […]