We sold RocketMill today.
We started this journey 11 years ago with a desire to help small businesses win online and today we serve some of the best brands around with a celebrated focus on our culture. Our success means we field weekly unsolicited interest to buy us from networks, large indys and private equity. Our decision making framework in […]
Data & analytics
Planning for when the cookie crumbles.
Some marketers will take a “wait and see” attitude, allowing events to unfold before fully understanding what will not be possible when third party cookies are finally banished.This is not an advisable path. Here’s an essential read on where the industry is heading and what you need to do to prepare.
10 min read
09 Mar 2021
Facebook launch Shops ‘a new online shopping experience’
The quick version – 1 minute read Facebook have launched Facebook Shops; an evolution of the existing Page Shops Shops is native ecommerce within Facebook, Instagram, Whatsapp and Messenger It is being rolled out gradually this year and not currently available to all retailers You will need to consider investing in the following areas of […]
3 min read
09 Jun 2020
Creativity and Performance. Marketing’s estranged lovers.
I’ve just had one of those calls that left me scratching my head. I, on one wavelength, was pitching the values of good strategic and creative thinking being the determinator of the success of a company’s marketing activity. My listener, on another, was interested in what automation techniques they could capitalise on within DCO tech […]
3 min read
23 Feb 2021
Rebel Energy plans 2021 launch with the appointment of RocketMill
The Rebel with a cause, the company doing energy differently is gearing up for it’s launch into the market this year and have appointed RocketMill to support their marketing effort. Rebel Energy is a UK energy supplier that is transforming the very business model of what it is to be an energy company, they are […]
3 min read
15 Feb 2021
Hey designers! Accessible web design is not a trend
I recently read an article that described accessibility as one of the top web design trends of 2020. As a designer and web accessibility advocate, this was discouraging to read. The word “trend” associates accessible design with something that is temporarily ‘in-vogue’, topical, or a box-ticking exercise, rather than a fundamental responsibility for designers to […]
6 min read
11 Feb 2021
Paid Media & PPC
Making the most of your Google Ad Grant
Google offers advertising grants for charities Times are tough for charities, now more than ever, and many are struggling to stay afloat with an increase in demand for services, and usual means of fundraising not possible since the COVID19 outbreak. However, thousands of nonprofit organisations, serving a wide variety of causes such as health, education […]
BuyaCar unveils new Confidence positioning as part of brand overhaul
Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002. With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help them cement their place as market leader. The immediate aim was […]
3 min read
10 Feb 2021
Why we should change how we think about personalised advertising.
Personalisation. A buzzword up there with the best of them. It’s difficult to think of a time where personalisation wasn’t a topic of conversation in our industry, in one capacity or another. And for good reason, it certainly has some allure. A targeted ad that addresses my individual needs on a one to one level […]
4 min read
05 Feb 2021