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Google Broad Core algorithm update: March 2019

Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the impact for our clients. […]

9 min read John Truong Learn more

Personality Preferences: How introverts and extroverts absorb and focus their energy

Understanding the traits of different personality types allows us to better understand those around us, and how to build relationships and work effectively with them. The difference between introverts and extroverts It is a common myth that these two types are based on how shy or confident you are. In fact, the terms are used […]

2 min read Sarah Rudder

Google Broad Core algorithm update: March 2019

Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the impact for our clients. […]

9 min read John Truong

Are humans still the highest authority of art and design?

When have you looked at a piece of art and not felt something, joy, intrigue, boredom? Art enriches the lives of those who use it, just like design; which I cover in my talk. Art and design are intertwined, and both have changed over time. With the rise of technologies and new ideas, it’s time […]

2 min read Kamil Cizek

The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon

Finding the metric that matters

We’ve long advocated measurement frameworks, which give businesses a clear structure within which to benchmark their performance in the areas that matter most to them. In this talk I take that concept one step further. I believe businesses should have a relentless focus on their current pain points, represented by the most appropriate metric. Naturally, […]

2 min read Rhys Jackson

Be more rainbow: how brands can stand out & connect with people in three strategic steps

My three main steers for brands to stand out and connect with people are: Unity: The rainbow holds a ubiquitous meaning of unity between sky and earth, sun and rain, nature and science. I discuss how the integration of tactics, services and teams, plus anomnichannel approach, makes for harmonic, awe-inspiring effect. Possibility: Rainbows introduce us […]

5 min read Bethanie Mardon

Augmented reality: powerful person-centric marketing

What is augmented reality? In my talk you’ll get a clear definition of what augmented reality is and how it is changing marketing. You could read a lot of long-winded definitions but simply put augmented reality, or AR, places digital images into the real world. Augmented reality is a superpower for brands AR has predominantly […]

3 min read Victoria Adeniji

Why CPA is an outdated metric to measure success

Working in Paid Media, I have conversations about CPA, CPL and direct ROI on a daily basis. But the world is changing, and companies which focus solely on last-click CPA as a measure of success will soon find themselves out-competed by smarter brands taking a holistic view of their sales funnel. Think of it this […]

3 min read Charlotte Hill

How to increase your organic traffic in 2019

The importance of optimising for people Videos and articles with this name, or similar, appear pretty much every year – they’re about as routine as walking into M&S and buying your mum a Christmas cardigan whilst Noddy Holder plays over the speakers. I’m going to do something different. For more than 20 years, marketers have […]

6 min read Chris Philpot
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