Paid Media & PPC
It’s Time to Buy Podcast Ads
I believe that podcasts are going to be a significant part of digital advertising within the next three years, not because they’re anything new because podcasts certainly aren’t anything new, but because I believe that the podcast audience is arguably one of the most engaged set of users that we are able to target with […]
2 min read Travis Eyles 03 Oct 2019
Google Broad Core Algorithm Update: September 2019
Update: We have updated this article to reflect the Google September 2019 Core Update.” On Tuesday 24th September 2019, Google provided official advice to webmasters on how to improve a website that had been impacted by a core algorithm update. The September 2019 Core Update is now live and will be rolling out across our […]
9 min read John Truong 11 Oct 2019
Our story: RocketMill’s humble beginnings.
10 years ago, Brothers Sam and Ben Garrity created the beginnings of their multi-award winning agency aged just 31 and 24. Born from a heartfelt desire to help small businesses grow by reaching their customers effectively, the essence of RocketMill remains the same today. This post is based on the interview published in September’s Platinum […]
4 min read Bethanie Mardon 03 Oct 2019
Paid Media & PPC
Are You Wasting Your Paid Search Spend?
When carrying out these tests, there are three key things to think about. Stick to the scientific method. It works. Paid Media gives us the flexibility to test so many things, including ad creative, targeting options and audiences. With such a range of options, it can be tempting to dive right in and start testing […]
3 min read Deyna Lavery 26 Apr 2019
How can brands fuel social purpose?
What are brands doing to encourage positive social change? Reducing plastic waste with a new policy A very recent and topical example of change comes from supermarkets. Arguably, hugely to blame for the increased use of plastics, many supermarkets are now attempting to counteract some of the damage, starting with the introduction of the plastic […]
4 min read Strategy and Planning 25 Apr 2019
Creating a powerful video
In my talk, I discuss the benefits of using video to engage your audience, but how do we make a good video into a great video? Nowadays, stories are commonly told through video, but we have a problem. The digital age has left us with a shorter attention span. Before mobiles, we were able to […]
2 min read Catrin Owen 08 Apr 2019
Is the West best?
This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]
2 min read Creative 01 Apr 2019