Paid Media & PPC
Are You Wasting Your Paid Search Spend?
When carrying out these tests, there are three key things to think about. Stick to the scientific method. It works. Paid Media gives us the flexibility to test so many things, including ad creative, targeting options and audiences. With such a range of options, it can be tempting to dive right in and start testing […]
3 min read Deyna Lavery 26 Apr 2019
How can brands fuel social purpose?
What are brands doing to encourage positive social change? Reducing plastic waste with a new policy A very recent and topical example of change comes from supermarkets. Arguably, hugely to blame for the increased use of plastics, many supermarkets are now attempting to counteract some of the damage, starting with the introduction of the plastic […]
4 min read Strategy and Planning 25 Apr 2019
Creating a powerful video
In my talk, I discuss the benefits of using video to engage your audience, but how do we make a good video into a great video? Nowadays, stories are commonly told through video, but we have a problem. The digital age has left us with a shorter attention span. Before mobiles, we were able to […]
2 min read Catrin Owen 08 Apr 2019
Is the West best?
This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]
2 min read Creative 01 Apr 2019
Google Broad Core Algorithm Update: March 2019
Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. This is officially name “March 2019 Core Update.” On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on […]
9 min read John Truong 14 Mar 2019
Are humans still the highest authority of art and design?
When have you looked at a piece of art and not felt something, joy, intrigue, boredom? Art enriches the lives of those who use it, just like design; which I cover in my talk. Art and design are intertwined, and both have changed over time. With the rise of technologies and new ideas, it’s time […]
2 min read Kamil Cizek 06 Mar 2019
The definitive guide to influencer marketing
Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]
6 min read Bethanie Mardon 08 Feb 2019