There is nothing quite like receiving a new client, an SEO’rs Christmas come early, a brand new untouched toy which no one else has got their hands on yet, except quite possibly the web design team. But, in terms of on page and off page work a new client with a new site is about as exciting as it can get.

We all wish we could jump straight in to the link building side of things and crack on building those great links that we want to run home and tell our other halves about, this is where the glory is. However we have to call our jets and make sure that the content on the site is up to scratch. Do we have specific landing pages for our target keywords? What about our internal link structure? What’s the point in having a fantastic landing page selling your product for all its worth when there is no way of a customer finding the page? – All because you haven’t linked the page to your homepage or any other page for that matter.

Now depending on the size of the campaign, this client can often shape the route you take for your link building plan and portfolio. If you have been handed a smaller client which is more focused on local keywords and targeting its immediate area then this will differ largely compared to building links for a client which is targeting keywords on a national scale. This is something that agencies like ours are used to, and it’s what keeps SEO exciting; no 2 clients are the same and require different approaches every time.

Building your initial link profile:

A smaller client – a site containing no more than 10 pages with a time budget of 4 hours a month – will typically have a smaller budget and fewer hours, therefore we are looking to target quality in the shortened time (this is not to say we won’t do the same for our larger clients).

One of the first things we want to do is get our Google places/ Google Plus page up and running as soon as possible, when optimised effectively this is what will be sitting on top of 1st page for your local search results – and make sure that the Name, Address & Phone Number (NAP) are spot on and match the details on the contact page of your site. And of course, don’t forget your images, web address and make sure your categories are as closely related to what you do as possible.

Other good techniques for local clients are to contribute to local directories and forums, ones which are relevant to your location and business, not generic forums and directories where you are just trying to get an easy link.

The same can be said for when we are looking to comment on a blog or provide people with content, make it worth their while and yours as well. Contribute a meaningful point when commenting on someone’s post, you will be pleasantly surprised how much this increases your likelihood of acceptance compared to congratulating them on a ‘fantastic article’ which we all know you haven’t read.


These ideas are often ones which can be forgotten easily by people who have been in the link building game for a while and if this blog post simply jogs your memory to remember to carry out these techniques then you’re welcome. And if you are new to the world of link building for a smaller client then this should hopefully provide you with a good starting point.