LinkedIn has followed Facebook by introducing a “follow model”. Here is what the official company statement said regarding the follow button
“Today, we’re excited to announce the launch of LinkedIn’s Follow Company button. Starting today, companies will be adding this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.”
Adding Follow Company button
Adding the button on your website is pretty straight forward. Simply go to https://developer.linkedin.com/follow-company and click on the “Get it” button. You can then enter your company’s name or its ID number if you know it and LinkedIn will generate the relevant code for you.
If you are already logged in to your Linkedin account which is associated with your company then the interface will automatically add your company name in the field so all you have to do is simply click on “Get Code”.
You might want to read LinkedIn’s terms and conditions before you add the Follow Company button on your website – https://developer.linkedin.com/linkedin-plugins-terms-use.