It has been a very interesting couple of months as far as Google and search engine optimisation is concerned. We have seen some fantastic new developments and the SEO community has been buzzing with innovative ideas and techniques. Google is spending alot of money and is assigning alot of resources to be at forefront of local search.

Mobile search is going to be huge and to back that up here is a quote from Gartner.

“By 2014, over 3 billion of the world’s adult population will be able to transact electronically via mobile or Internet technology. Emerging economies will see rapidly rising mobile and Internet adoption through 2014. At the same time, advances in mobile payment, commerce and banking are making it easier to electronically transact via mobile or PC Internet. Combining these two trends creates a situation in which a significant majority of the world’s adult population will be able to electronically transact by 2014.

Gartner research predicts that by 2014, there will be a 90% mobile penetration rate and 6.5 billion mobile connections. Penetration will not be uniform, as continents like Asia (excluding Japan) will see a 68% penetration and Africa will see a 56% mobile penetration. Although not every individual with a mobile phone or Internet access will transact electronically, each will have the ability to do so. Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well under way for much of the adult world.”

Google said that Vince’s update was not an “update” and that it was only a minor change in the ranking algorithm. Here is what Matt Cutts said about Vince’s update

Here is what I came across today, the brand factor is clearly going to have a huge impact as indicated below. So there you have it, Vince’s update is not just a “minor update” because screenshot below shows how the local search and the brand factor will affect the SERPs.

More on this later…
local seo screen capture