I have always believed Toolbar PageRank is a strategic tool for misinformation used by Google as a decoy. Today Google updated Toolbar Pagerank and it looks like they have been pretty “generous”. It is still a bit early as I have not had a chance to audit all the websites I work on but it looks like inside pages are getting a lot of PageRank.

Most of our inside pages have not been linked to as our website is barely 6-7 months old but they have all got high PageRank. Obviously this shows that the new TB PageRank takes social signals into account heavily, I say this because we have concentrated on social signal more than link equity.