Equifax is undoubtedly one of the largest credit scoring agencies in the United Kingdom. According to Equifax, they “leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.”
In rather strange move, Google is now showing credit scores on Google Places business listings. Credit score seem to appear on both verified and unverified listing and seem to originate from BVIEW. Access to credit score data costs a lot of money, therefore Google must be paying out a significant sum to retrieve latest credit score from Equifax. The issue here is that business owners are not able to remove such details from their Google Places listings.
Looking into this abit further, it looks like Google is getting credit score data, classification code and “BView Score” from bview.co.uk.