Yesterday Google introduced Recipe View which is a new way of finding of recipes on Google. Recipe View allows you to filter your search results to only view recipes, you can even drill down based on ingredients, cook time, or calories.
Recipe View is rolling out now in the U.S. and Japan, and we’ll be adding more countries in the future. We look forward to making further improvements and building more views so you can “slice and dice” your results for other types of searches as well. Bon appetit!
Watch the video below to find out how Google Chef Scott Giambastiani uses Recipe View to find great recipes.
Recipe View is based on rich snippets markup which was first introduced at Searchology in 2009, this meant websites utilizing the recipe markup could benefit from additional “snippets” of informational appearing in the search results like the one below.
As you can see the search results indicated the amount of time it takes to make Thai Green Mango salad, this can be very handy for the end user as they don’t have to click on each individual results to find out how long each recipe takes. If you website hosts recipe content then you can get started by marking up your recipes with microdata, RDFa, or the hRecipe microformat. Bear in mind, that rich snippets don’t show up in search results straight away. First, you have to validate them using Google’s rich snippets testing tool. Secondly, Google does not guarantee displaying rich snippets, however if you have marked up your content properly and have followed Google’s guidelines it is very likely that you will see your snippets showing up in the search results within 4 to 6 weeks.
Here is a quick example of hRecipe for Apple Pie:
<div class="hrecipe"> <span class="item"> <h1 class="fn">Grandma's Holiday Apple Pie</h1> </span> <img src="apple-pie.jpg" class="photo" /> By <span class="author">Carol Smith</span> Published: <span class="published"> November 5, 2009<span class="value-title" title="2009-11-05"></span></span> <span class="summary">This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.</span> <span class="review hreview-aggregate"> <span class="rating"> <span class="average">4.0</span> stars based on <span class="count">35</span> reviews </span> </span> Prep time: <span class="preptime">30 min <span class="value-title" title="PT30M"></span></span> Cook time: <span class="cooktime">1 hour<span class="value-title" title="PT1H"></span></span> Total time: <span class="duration">1 hour 30 min <span class="value-title" title="PT1H30M"></span></span> Yield: <span class="yield">1 9" pie (8 servings)</span> <span class="nutrition"> Serving size: <span class="servingsize">1 medium slice</span> Calories per serving: <span class="calories">250</span> Fat per serving: <span class="fat">12g</span> </span> Ingredients: <span class="ingredient"> Thinly-sliced <span class="name">apples</span>: <span class="amount">6 cups</span> </span> <span class="ingredient"> <span class="name">White sugar</span>: <span class="amount">3/4 cup</span> </span> Directions: <span class="instructions"> 1. Cut and peel apples 2. Mix sugar and cinnamon. Use additional sugar for tart apples. ... </span> </div>