Cutting-edge technological innovations are a daily phenomenon with the World Wide Web. The major search engine Google has taken user search to a different level with the new ‘Google Instant’ search feature. Smart and intelligent algorithms have been designed by its software engineers that allow users to see the results of their search query as they type them into the search bar. If you thought that hitting the search button and then scanning through the search engine results pages (SERPs) to get what you were looking for was an arduous process and a daunting task, Google has solved even this problem for you.
Though the development and release of ‘Google Instant’ is a remarkable achievement in itself, its raises many questions. While ‘Google Instant’ promises to speed up the search process by an amazing two to five seconds with accurate search predictions and instant results, the criteria that will decide which website will show up as part of this new kind of advanced search remains highly questionable. With innumerable online businesses spending huge amounts of money on website and SEO (Search Engine Optimization), entrepreneurs and web marketers are wondering if this recent development potentially spells the death of all SEO and SEO-related methodologies that have been around for eons now.
SEO will never become obsolete even with the new ‘Google Instant’ feature. The reason is user psychology will not change in a short span of time. The ‘Google Instant’ search feature can be looked at as a ‘Search Preview’ feature that gives users an idea of what they might expect in response to a chosen search query. The search engine giant has assured its users that the ranking algorithm has not been tweaked in any way to accommodate and create space for the new search feature. The only thing that will change here is the way ‘impressions’ are counted and recorded for a website. When a website shows up on the SERPs in response to a user query, it counts as one impression. However, if the same site shows up as part of the ‘Google Instant’ search feature too, this accounts as a second impression. So, a single website can record a total of two impressions for a user single search query.
SEO will become a lot more important as shorter queries will start generating results. Pay Per Click advertising campaigns might record an increased ROI through better conversion rates.