U.S regulators have opened a formal investigation regarding Google’s business model. The Federal Trade Commission alleges that Google is illegally abusing its market power. Google trying defend its practices, saying it focused on the consumer. “It’s still unclear exactly what the FTC’s concerns are, but we’re clear about where we stand. Since the beginning, we have been guided by the idea that, if we focus on the user, all else will follow. No matter what you’re looking for—buying a movie ticket, finding the best burger nearby, or watching a royal wedding—we want to get you the information you want as quickly as possible. Sometimes the best result is a link to another website. Other times it’s a news article, sports score, stock quote, a video or a map.”
Further to their “Don’t be Evil” mantra, Google has outlined the following principles:
- Do what’s best for the user. We make hundreds of changes to our algorithms every year to improve your search experience. Not every website can come out at the top of the page, or even appear on the first page of our search results.
- Provide the most relevant answers as quickly as possible. Today, when you type “weather in Chicago” or “how many feet in a mile” into our search box, you get the answers directly—often before you hit “enter”. And we’re always trying to figure out new ways to answer even more complicated questions just as clearly and quickly. Advertisements offer useful information, too, which is why we also work hard to ensure that our ads are relevant to you.
- Label advertisements clearly. Google always distinguishes advertisements from our organic search results. As we experiment with new ad formats and new types of content, we will continue to be transparent about what is an ad and what isn’t.
- Be transparent. We share more information about how our rankings work than any other search engine, through our Webmaster Central site, blog, diagnostic tools,support forum, and YouTube. We also give advertisers detailed information about the ad auction and tips to improve their ad quality scores. We’ve recently introduced even more transparency tools, announcing a major change to our algorithm, providing morenotice when a website is demoted due to spam violations, and giving advertisers new information about ads that break our rules.
- Loyalty, not lock-in. We firmly believe you control your data, so we have a team of engineers whose only goal is to help you take your information with you. We want you to stay with us because we’re innovating and making our products better—not because you’re locked in.