Filtering email in Gmail has many benefits and can save time on maintaining your email accounts. I use email filtering for many reasons including, but not limited to:

  • Filter out spam
  • Pre-label emails
  • Used as multiple email accounts

Setting up a filter in Google mail is fairly straight forward and is useful when combined with Gmail’s acceptance of pre-labeled addresses.

Log into your Gmail account and click the cog at the top right of the screen.
Then click “Mail settings”. Click “filters” then “create a new filter”.

In the “To:” field you can enter your email address with a +keyword to pre-define how incomming emails are handled.

Let’s use an example email address of Entering can be used to essentially create multiple email aliases sending to the same Gmail account.

The next screen will allow labels to be applied as the emails are received among other options such as marking the email as important, starring, deleting, forwarding et al.

We could also create a custom label to mark the email with and tick the “Skip the Inbox (Archive it)” option to prevent it showing in the main Gmail inbox.

This is a very useful feature as it can help when registering multiple accounts on a website which requires a unique email account.
It can also be used if you think a site may send you junk email as you can change the way the emails are handled at any time.