What it was all about
Date: Friday 13th September 2019
Time: 9am – 1pm
Location: Google HQ, Kings Cross, N1C.
Our industry is going through a tough time.
Consumer trust in advertising is at an all-time low.
We can’t agree on what works, is it brand activity or performance marketing?
And we all measure it differently.
Our industry experts un-muddied the waters around this key issue. Speakers across strategy, data and insight, creative and media highlighted one key thread; that everything is brand, everything is performance. And that’s because all of your work results in an experience of your brand.