Successful internet marketing requires the marriage of creative and practical values. From a creative perspective you require and excellent website that will convert your targeted audience into enquiries. From a practical point of view your website must be built in a search engine friendly fashion and be supported by pay per click marketing, search engine optimisation and social media marketing.
Many clients neglect the creative requirements by attempting to cut corners for budget reasons. Their attention is diverted towards saving money for the internet marketing budget. This is a huge mistake. Would you open a shop without decorating it and making sure your checkout equipment works? Too many businesses invest in bringing traffic to a site that is poor when compared to its competitors and will fail to convert visitors into enquiries.
Another implication of not investing adequately in website design is that the coding of the site is often not composed in a friendly way towards search engines. This means that the chances of being shown in the upper echelons of the natural results in search engines are limited. It is critical to invest from the start in a team that can create a website that will help you in your efforts to attract and convert the right audience.
A brilliant website is the platform that allows an internet marketing campaign to flourish. Invest in it from the start.