Working in dynamic sectors can be challenging. All industries have different pressure points – deadlines, workloads and targets can lead to stress, burnout and in some cases – various mental health issues. A study, commissioned by Mental Health Foundation, found that only 13% of people report living with high levels of good mental health. It’s important we pay attention not only to our personal mental health, but also that of our co-workers. As we mentioned before on RocketMill’s blog as…

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Milan Fashion Week has just wrapped up. If you’ve missed it, that’s understandable – I’d be the first to admit I like my clothes, but one can become jaded when “Insert City Here” Fashion Week comes around practically every month. However, this specific Milan Fashion Week has caused a bit of a furore in the fashion and marketing worlds, and it’s worth writing about here. While you might be thinking “how can anything remotely relevant to this blog be connected…

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Best Ecommerce Platforms for Small Businesses One of the big advantages of ecommerce is that it is affordable and can be used by any business, even if it is relatively limited in scale and has only ever operated in-store in the past. There are a wide range of affordable and easy-to-use (especially useful if there is no dedicated IT operator or department involved with the business) ecommerce platforms that can be used by small businesses to maximise their general sales.…

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Today we’re going to take a look at; the “buying cycle”, why it’s important to align your bid media campaigns with this cycle and how to ensure you’re staying on track and prominent throughout. “What is the Buying Cycle?” The buying cycle is the journey a user takes from the first moment they become aware of their need for a product through to the completion of a successful transaction or the capture of enquiry. Step 1: Awareness The user knows…

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Over the past month I have noticed that some web analytics companies are claiming that they can tell you who exactly has visited your website using some “secret” technology. I am going to keep this blog post short and sweet. You don’t have to pay gazillions of dollars to get this type of visitor data. You can use Google Analytics or pretty much any other reputable (free) analytics tool to view detailed visitor information. It should be noted that you…

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Last year in his verbal testimony to US Senate Judiciary Subcommittee Yelp’s CEO stated that “the experience in my industry is telling: Google forces review websites to provide their content for free to benefit Google’s own competing product – not consumers. Google then gives its own product preferential treatment in Google search results.” The verbal testimony delivered by Yelp’s CEO was very charitable because Google doesn’t only give preferential treatment to their own products; they promote half-baked products that hurt…

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Two Brand Activate solutions launching today: Active View: Advertisers have long looked for insight into whether consumers saw an ad on page 145 of a magazine, or switched the channel during a TV commercial break. It’s similar online, so we’re rolling out a technology, which will be submitted for Media Rating Council (MRC) accreditation, that can count “viewed” impressions (as defined by the IAB’s proposed standard, this is a display ad that is at least 50% viewable on the screen…

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I want to start this rather short post with a very bold statement. Pi is beautiful! Today is the 3/14 which means it is Pi Day and you would expect that a technology company that has maths coursing through its veins would actually celebrate Pi Day but Google would rather celebrate Akira Yoshizawa’s work by creating a doodle and sticking it on its homepage. The sheer beauty of this mathematical constant deserves a doodle let alone its importance in our everyday…

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