Historically, advertisers purchased media over audiences. They bought eyeballs en masse, knowing many won’t be relevant and leading to wastage. Now, we can bid on real people, in real-time, across media channels. In this video, I explain how RocketMill takes a data-driven approach to our clients’ advertising strategies.

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In addition to being the founder of Ginger Dog, Sarah Rudder is our resident company coach and speaker here at RocketMill. In this video, she’ll be exploring the unconscious bias we all have and how we can be more conscious when it comes to our everyday decision making.

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