If your review channels are left to manage themselves, negativity can quickly grow and become out of control. In this video, I explain why brands need to care about their online reputation and take steps to manage feedback – both positive and negative.

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Several brands have recently launched campaigns with purpose at the centre of their messaging, causing great debate in the industry. In this video, I share five qualifying commandments for brands to consider before taking the same direction.

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to lose sight of the bigger picture. When this happens, it becomes impossible to determine the effectiveness of marketing spend.…

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Boasting over 400 million users worldwide, Instagram is a highly influential social media platform. With a range of active users who engage with images and videos, Instagram provides an opportunity for your brand to reach new audiences. But how can you utilise this platform to the best of your ability to build an audience and make sure they are engaged? And why should you do it in the first place? The impact of the algorithm change A great point of…

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Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet presence that makes them out to potential customers as a big national business. While this seems like a great idea to build trust and reputation…

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One of the best things about WordPress is the wealth of incredibly useful plugins that are available. With these it is possible to expand WordPress’s Functionality at the click of a button. Below I have included a list of essential plugins that we use on almost every WordPress site we build. From Security to SEO, these plugins will give you the necessary functionality. Starting with the most important aspect of your website, SECURITY! I used capitals there because it’s VERY…

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We’ve all been there, where you’ve re read your brief 50 million times, stood away from the screen, gone for a walk-done whatever it is that you can think of to try and achieve that “Eureka” moment! Sometimes no matter what you do its a struggle. Well to help you on your quest in achieving that “Eureka” moment I have put together a web design resource which contains some of my favourite resources when it comes to designing and building…

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