Several brands have recently launched campaigns with purpose at the centre of their messaging, causing great debate in the industry. In this video, I share five qualifying commandments for brands to consider before taking the same direction.

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet presence that makes them out to potential customers as a big national business. While this seems like a great idea to build trust and reputation…

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One of the best things about WordPress is the wealth of incredibly useful plugins that are available. With these it is possible to expand WordPress’s Functionality at the click of a button. Below I have included a list of essential plugins that we use on almost every WordPress site we build. From Security to SEO, these plugins will give you the necessary functionality. Starting with the most important aspect of your website, SECURITY! I used capitals there because it’s VERY…

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We’ve all been there, where you’ve re read your brief 50 million times, stood away from the screen, gone for a walk-done whatever it is that you can think of to try and achieve that “Eureka” moment! Sometimes no matter what you do its a struggle. Well to help you on your quest in achieving that “Eureka” moment I have put together a web design resource which contains some of my favourite resources when it comes to designing and building…

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Are you afraid of SVGs? Do you feel inferior because all your web design colleagues are talking about SVGs and you don’t really know what they are? Are SVGs keeping you awake at night? Fear not, by the simple application of your eyes you will be able to read this post. This will tell you all or at least most of what you need to know about SVGs. What are SVGs? So, what is an SVG? Well, it stands for…

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If you are one of those people who spend the first month of the New Year twiddling your thumbs, because business is slow. Well now is the ideal time to re-evaluate your website.  In this post I look at some of the things worth considering for 2014. Redesign If you have had your website for a few years now, and not done much to the look of it, the chances are it will begin to look a little bit dated.…

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RocketMill loves WordPress. It’s our CMS of choice for its flexibility, support, ease of use and its bundle of awesome features. If you’re not a veteran WordPress user (or even if you are!), you may be missing out on some clever features that not everyone knows about. This is part 1 of our “Things you didn’t know about WordPress” series, hoping to open the box of tricks that is WordPress. 1 Changing how often the trash is emptied You may…

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