Creating a robust strategy all starts with identifying the problem you’re trying to solve. In this talk, I reveal four key questions you should ask when interrogating any brief, to enable you to create the best possible strategy to solve it.

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Mental health issues affect one in four people in the UK every year. I reveal how you can minimise the stigma associated with mental health problems and how digital platforms are helping people to take care of their mental wellbeing.

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How much can personalisation impact your marketing strategy? I reveal how you can use data to create large-scale, personalised creative campaigns.

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When done right, emotive advertising can be incredibly powerful. Although, at times, brands can get it very wrong. I explain how the power of emotion can provoke social change – and lead to a successful ad campaign

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When it comes to targets and budgets, are you told to deliver more results for less money? With 60% of marketers questioning their team’s ability to allocate marketing budget, Account Director Jo South reveals four steps to improve your planning and budgeting.

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Find out the latest in digital marketing with the RocketMill weekly digest

The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.

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Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.

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How different are millennials and Gen Z when it comes to marketing? I define what it means to adapt your strategy to one of the most cautious generations we’ve ever seen.

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