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The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon Learn more

The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon

Be More Rainbow: How Brands Can Stand Out & Connect With People in Three Strategic Steps

My three main steers for brands to stand out and connect with people are: Unity: The rainbow holds a ubiquitous meaning of unity between sky and earth, sun and rain, nature and science. I discuss how the integration of tactics, services and teams, plus anomnichannel approach, makes for harmonic, awe-inspiring effect. Possibility: Rainbows introduce us […]

5 min read Bethanie Mardon

The Importance of a Seamless Clicks and Mortar Shopping Experience

Hello all. Thank you for taking the time to join me today for my next ForeFront instalment. My name is Felicity Gardiner, and I’m part of the strategy and planning team here at RocketMill. A little bit about me. Before forging a career in digital, I worked in the fashion industry, and have five years […]

6 min read Felicity Gardiner

How Marketers Can Change Deeply Ingrained Consumer Perceptions

Transcript Hi RocketMill, my name is Carla Harris. My talk today is about how marketers can change deeply ingrained consumer perceptions. Now, I want you for a minute to imagine that you are marketers, which hopefully shouldn’t be such a hard task even though it is late on a Friday afternoon, but instead, the product […]

8 min read Carla Harris

A Guide to Advertising on Amazon

My name’s Steven Lambert I work here in the paid media team at RocketMill. I’m gonna talk to you today about a guide to advertising on Amazon. More and more companies today are getting online and they’re starting to diversify their channels. So we’re gonna look at Amazon as an example today. We’re gonna start […]

10 min read Steven Lambert

What Blood and Denim Can Teach Us about Interrogating a Brief

Transcript My name is Helen McLane and I’m a client strategy director here at RocketMill. Today I want to talk to you about one of the most important steps you need to take when designing a successful strategy, taking the time to step back and really identify what your problem is that you need to […]

6 min read Helen McLane

Introducing Personalisation to Your Creative Strategy

Transcript Hi everyone. My name is Ian Flynn. I am the head of creative solutions here at RocketMill. I’ve been at RocketMill for about seven years now. Started off just as a web designer. I started off before that just doing print, and I’ve managed to kind of get to a point now where using […]

15 min read Ian Flynn

Using the Power of Emotion to Help Social Change

Transcript Hi everyone. My name’s Scott and I’m a senior digital designer here at RocketMill. The thing is, with designers people usually find us quite friendly. We’re friendly folk, we often live in our own little designer bubble and we often wear funky shirts. But I feel our most commendable quality is our strong desire […]

5 min read Scott Millar

Stop the Tail Wagging the Dog: Budgeting and Planning

I’m Joanne south and I’m a client strategy director here at RocketMill, and my presentation today is called Stop the Tail Wagging the Dog, and it’s about planning and budgeting, potentially very exciting subjects, I know, but it’s so important that we get this process right. It is the bedrock and foundation for what we […]

9 min read Joanne South

How to Improve Your Digital Marketing

Hi everyone. I’m Sian Leaker, I’m Head of Strategy and Planning here RocketMill. Today, I’m going to tell you a very simple way that you can improve your digital marketing. Before we get into that, a little bit of a history lesson, first of all, to set the scene. We’re going to start with the […]

6 min read Strategy and Planning