How can luxury brands meet the demands of a generation that want it all? I reveal what luxury brands need to do to offer a seamless clicks and mortar experience.
With the laws regarding medicinal and recreational use of marijuana relaxing around the world, I explain the role marketers now have to play in changing consumer perceptions about an industry that has faced decades of stigma.
Creating a robust strategy all starts with identifying the problem you’re trying to solve. In this talk, I reveal four key questions you should ask when interrogating any brief, to enable you to create the best possible strategy to solve it.
Mental health issues affect one in four people in the UK every year. I reveal how you can minimise the stigma associated with mental health problems and how digital platforms are helping people to take care of their mental wellbeing.
When done right, emotive advertising can be incredibly powerful. Although, at times, brands can get it very wrong. I explain how the power of emotion can provoke social change – and lead to a successful ad campaign
When it comes to targets and budgets, are you told to deliver more results for less money? With 60% of marketers questioning their team’s ability to allocate marketing budget, Account Director Jo South reveals four steps to improve your planning and budgeting.