The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.

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Did you know your brain makes around 35,000 decisions every day? To handle these decisions effectively, your brain relies on cognitive biases. I discuss how you can tap into these biases to create better ads and make more money.

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How different are millennials and Gen Z when it comes to marketing? I define what it means to adapt your strategy to one of the most cautious generations we’ve ever seen.

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Client Strategy Director, John Shepherd, discusses if viewability really is just an old-fashioned point of view and reveals how it can be updated.

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