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We sold RocketMill today.

We started this journey 11 years ago with a desire to help small businesses win online and today we serve some of the best brands around with a celebrated focus on our culture. Our success means we field weekly unsolicited interest to buy us from networks, large indys and private equity. Our decision making framework in […]

2 min read Sam Garrity Learn more

Planning for when the cookie crumbles.

Some marketers will take a “wait and see” attitude, allowing events to unfold before fully understanding what will not be possible when third party cookies are finally banished.This is not an advisable path. Here’s an essential read on where the industry is heading and what you need to do to prepare.

10 min read Rhys Jackson

Creativity and Performance. Marketing’s estranged lovers.

I’ve just had one of those calls that left me scratching my head. I, on one wavelength, was pitching the values of good strategic and creative thinking being the determinator of the success of a company’s marketing activity. My listener, on another, was interested in what automation techniques they could capitalise on within DCO tech […]

3 min read Ian Flynn

Rebel Energy plans 2021 launch with the appointment of RocketMill

The Rebel with a cause, the company doing energy differently is gearing up for it’s launch into the market this year and have appointed RocketMill to support their marketing effort. Rebel Energy is a UK energy supplier that is transforming the very business model of what it is to be an energy company, they are […]

3 min read Marc Young

BuyaCar unveils new Confidence positioning as part of brand overhaul

Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002. With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help them cement their place as market leader. The immediate aim was […]

3 min read Bianca May

Why we should change how we think about personalised advertising.

Personalisation. A buzzword up there with the best of them. It’s difficult to think of a time where personalisation wasn’t a topic of conversation in our industry, in one capacity or another. And for good reason, it certainly has some allure. A targeted ad that addresses my individual needs on a one to one level […]

4 min read Ian Flynn

Facebook launch Shops ‘a new online shopping experience’

The quick version – 1 minute read Facebook have launched Facebook Shops; an evolution of the existing Page Shops Shops is native ecommerce within Facebook, Instagram, Whatsapp and Messenger It is being rolled out gradually this year and not currently available to all retailers You will need to consider investing in the following areas of […]

3 min read Jack Chape

Practical examples of dark social

Hello everyone, my name’s Joe Buzzard. I’m a content strategist here at Rocket Mill, and today I’m going to be talking to you about the art of darkness, practical examples of dark social. If anyone gets that literary reference, then I love you. What is Dark Social? So just a quick recap. Dark social is […]

7 min read Joe Buzzard

Marketing to Generation Z

Hello everyone. My name is Ellen Stephenson and I’m a content executive here at RocketMilll. Today, I want to talk about marketing to Generation Z the do’s and don’ts or as what I think would be more aptly named ‘marketing to Generations Z avoca-do’s and avoca-don’ts’. Worked a lot better in my mind. Also, just […]

4 min read Creative

What dark social is & why you shouldn’t be afraid of It

Transcript Hello everyone. I’m Joe Buzzard. I’m a Content Strategist for RocketMill, and today I’m going to talk to you about dark social, specifically about what it is, shed some light on some of the dark social platforms, and hopefully give you some inspiring ideas to help you succeed. What is dark social? So first […]

4 min read Joe Buzzard

Can a brand be safe on YouTube?

Hi everyone. For the benefits of our external audience, I want to do a quick introduction. My name is Sam Garrity and I’m the Managing Director here at RocketMill. Now, this week, we advertised one of our clients for the very first time in a non-brand-safe fashion on YouTube. That experience has compelled me to […]

5 min read Sam Garrity