I discuss the importance of testing new media channels, and explain how introducing Facebook ads to Hitachi Capital Vehicle Solutions’ digital marketing helped increase leads by over 200%.

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Facebook is the latest platform to address the mobile user experience with its Instant Articles product. As with the Accelerated Mobile Pages (AMP) project by Google, the aim is to speed up the experience for audiences who consume content on their mobile devices. Available to all from 12th April Facebook’s mission is give publishers a “new way to create fast, interactive articles on Facebook”. Up until now Instant Articles have been available in a limited beta trial for a few…

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Facebook have released a new organic tool to help publishers improve the reach and engagement of their ads. Available on all English language pages, the new Audience Optimisation tool uses three features to improve the organic reach of Facebook advertising: Preferred Audiences, Audience Restrictions, and Audience Insights. Preferred audience The Preferred Audience feature replaces Interest Targeting and uses user interest tags to prioritise a post on a newsfeed. By using the tool, you are able to promote your post to…

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So, Twitter have released a beta for Conversational Ads. But what is a Conversational Ad? And will it create conversation between a brand and its followers? Let’s start with, “what is it?” To quote Twitter: “These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter.” In simple terms, Conversational Ads allow you to create customisable calls-to-action that…

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What % of shoppers will be drunk whilst shopping on Black Friday? Find out in the unofficial 1min Black Friday Quiz!

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“Dear shareholders, I’m pleased to announced that our Twitter followers have increased by 15%”, said no CEO ever. Marketers know, and have known for a while, that social media offers so much value. But why is it that most business owners, sales, operations and finance managers don’t see it? I think that as marketers we can only point the blame at ourselves. The Social Media credibility challenge is a self-perpetuating one. Marketing doesn’t show the value of Social Media to…

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In one minute on the web are there more likes or tweets? This is just one of the questions you’ll be asked in the one minute one minute quiz. Are you a loser or a pro? Give it go!

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