I’ve discussed what dark social is, but how can you incorporate it into your marketing strategy? I reveal some practical ways to use dark social for audience research, customer engagement and brand awareness.

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How different are millennials and Gen Z when it comes to marketing? I define what it means to adapt your strategy to one of the most cautious generations we’ve ever seen.

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Dark social might sound scary, but marketers should embrace it – not fear it! I explain what dark social is, and why it’s important.

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In light of Keith Weed’s recent speech, I delve into the controversial topic of responsibility in digital advertising. Where should responsibility sit, and how can we determine appropriateness?

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Is it possible for a brand to advertise safely on YouTube? And whose responsibility is it to police it? I discuss what role I think YouTube plays and where the liability sits.

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Find out the latest in digital marketing with the RocketMill weekly digest

Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.

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Facebook TV recently launched in the US. In this video, I discuss what to expect from the platform and how it might impact ad buying.

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I discuss the importance of testing new media channels, and explain how introducing Facebook ads to Hitachi Capital Vehicle Solutions’ digital marketing helped increase leads by over 200%.

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