How different are millennials and Gen Z when it comes to marketing? I define what it means to adapt your strategy to one of the most cautious generations we’ve ever seen.

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Dark social might sound scary, but marketers should embrace it – not fear it! I explain what dark social is, and why it’s important.

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In light of Keith Weed’s recent speech, I delve into the controversial topic of responsibility in digital advertising. Where should responsibility sit, and how can we determine appropriateness?

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Is it possible for a brand to advertise safely on YouTube? And whose responsibility is it to police it? I discuss what role I think YouTube plays and where the liability sits.

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Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.

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Facebook TV recently launched in the US. In this video, I discuss what to expect from the platform and how it might impact ad buying.

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I discuss the importance of testing new media channels, and explain how introducing Facebook ads to Hitachi Capital Vehicle Solutions’ digital marketing helped increase leads by over 200%.

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Facebook have released a new organic tool to help publishers improve the reach and engagement of their ads. Available on all English language pages, the new Audience Optimisation tool uses three features to improve the organic reach of Facebook advertising: Preferred Audiences, Audience Restrictions, and Audience Insights. Preferred audience The Preferred Audience feature replaces Interest Targeting and uses user interest tags to prioritise a post on a newsfeed. By using the tool, you are able to promote your post to…

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