I’ve discussed what dark social is, but how can you incorporate it into your marketing strategy? I reveal some practical ways to use dark social for audience research, customer engagement and brand awareness.
In light of Keith Weed’s recent speech, I delve into the controversial topic of responsibility in digital advertising. Where should responsibility sit, and how can we determine appropriateness?
Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.
I discuss the importance of testing new media channels, and explain how introducing Facebook ads to Hitachi Capital Vehicle Solutions’ digital marketing helped increase leads by over 200%.