In my most recent video, I reveal how to increase organic traffic to your website in 2019 – and beyond! The importance of optimising for people Videos and articles with this name, or similar, appear pretty much every year – they’re about as routine as walking into M&S and buying your mum a Christmas cardigan whilst Noddy Holder plays over the speakers. I’m going to do something different. For more than 20 years, marketers have been optimising content for algorithms.…
Starting on 9th July 2018, Google began to consider how fast a web page loads when calculating its ranking in mobile search results. Site speed has been a ranking factor for desktop results since 2010. This new algorithm update reflects changing search habits on the modern mobile-centric web. The “Speed Update” will affect all businesses which gain traffic and revenue from organic mobile Google results. In this post, you’ll learn about the background, purpose and impact of the Google Speed…
As Britain gets ready to say goodbye to the EU, have you considered whether your website’s domain name will become invalid? I explain why digital businesses using domains, including .eu, .fr and .it, may need to take urgent action to avoid their website suffering a blackout after Brexit.
Update: We have updated this article following confirmation from Google of a second broad core update in April 2018, which our analysis shows was a partial reversal of the previous algorithm changes. On Monday 12th March 2018, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the (largely positive) impact for our clients. Each day, Google usually releases one or more changes designed to improve our results.…
I explain what a Progressive Web App is, and how you can use the technology to improve your mobile site performance and experience.
Google has lost trust in Symantec SSL certificates, which accounts for a third of SSL certificates across the web. I explain why, and what you should do if you’re affected.
In the third part of my series on designing an Amazon Alexa Skill, I explore the Flash Briefing Skill. If you missed earlier videos, watch now to find out the fundamentals of building a skill and the steps to launching a skill.
To stay ahead of the competition in online search you can’t just copy the market leader in your industry. You have to plan ahead and prepare your website for future algorithm changes. There’s no guarantee a website ranking number one for a specific keyword today will have the same rankings tomorrow. Here is a list of what RocketMill considers the most prominent SEO trends of 2018 and how your business should be preparing for them. 1. Featured snippets The coveted…
