Have you ever been searching for some information on Google and ended up on a page so monstrously bad that it offended each of your senses in turn? Many such pages exist, and the reason they’re often given prominence in search results is down to one thing – links. Links are the reason the Internet works, and the reason why so much of it is broken. Link building, link buying, link prospecting, and many other similar activities have contorted search…

Read Article

Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments. Google’s way of referring to the need to appeal to mobile customers regularly on the hunt for new information, this isn’t, however, a buzzword to add to your avoid-list. Instead, content marketers need to be focusing on, and optimising content for, these moments and incorporating them into their strategies. In this article, we explore: What micro-moments are Why you…

Read Article

A video recently went viral of a police officer pepper spraying a group of students peacefully protesting outside a Californian university. The incident happened back in 2011. The reason it’s only just been exposed? The university paid consultants over £100k to ‘eradicate references’ to it across search results. Now, before you go thinking this is a post about how to destroy any and all evidence of bad press, it’s not; however, if this story has taught us anything, it’s that…

Read Article

Have you been longing for a longer space to compose your page titles? Well, you are in luck! With minimal fuss and fanfare, Google has increased the width of desktop search results to 600 pixels. This means about 20% more horizontal real estate than before. How does this affect your website’s SEO title tags and meta descriptions? Read on to find out. What has Google changed, and why? A couple of weeks ago, Google displayed search results on desktop in a 500 pixel wide column. Now, that same column…

Read Article

Apple recently announced that its News app, which replaced its Newsstand service and up to now has only been open to large publishers and titles like The Guardian or Vanity Fair, is to increase access to smaller publishers and even individual bloggers. It is thought that this is a bid to rival Google and Facebook’s equivalent news publishing services, though Apple estimates that 40 million people use the service already. This is great news for businesses and brands who want…

Read Article

Find out the latest in digital marketing with the RocketMill weekly digest

A picture paints a thousand words. This classic cliché perhaps understates the importance and power of images on the web. Other than video – and in the future, virtual reality –  there is no better way to represent the real world within cyberspace. Google has recognised this with a new image management tool called Google Save. It extends the scope of image search, and provides a powerful way to collate the pictures you love. As a publisher, you should recognise…

Read Article

Companies of all kinds have long given independent bloggers free samples of their products so they can be reviewed (hopefully positively) and increase their audience and ultimately their customer base. As a marketing investment, it’s relatively low-risk for a company confident in its product – the cost of a single unit is nothing when you compare it to the potential impact a positive review from the right blogger could have. Additionally, the blogger will probably include a link back to…

Read Article

When the Google search engine launched in 1998, its biggest rivals were human beings. At a time when web search was primitive, directories determined our dial-up downloads. Today, advanced algorithms know what we want to see before we’ve even finished typing it. For many search terms, the answer is on the results page, or even in the search bar. Search engines have become answer engines. Learn why this presents a threat to your traffic, but also an opportunity to capture new visitors. TL;DR In…

Read Article