Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.

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In this video, I discuss the “Phantom V” update and reveal RocketMill’s initial findings following the update.  

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Just how critical is it for a website to be secure? As it turns out, it’s very critical. In this video I discuss why you should be upgrading to HTTPS if you haven’t already.

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even the SEO industry as a whole. A rise in voice searches will have a big impact on how our ad campaigns are run, as more…

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Find out the latest in digital marketing with the RocketMill weekly digest

If you’ve been paying attention to our blog (and frankly, if you haven’t been, you’ve missed out in a big way), you’ll know that in February we ran a couple of articles about the consequences of not upgrading your website to HTTPS, which secures visitors against communications monitoring and data theft. While it was recommended then, it looks like it will soon become essential. As early as next year you could start being actively penalised by Google for not having…

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Back in November last year we brought you news about Google’s Accelerated Mobile Pages (AMP) project, which was designed to strip down websites so they load much faster when viewed on mobile devices. While we cautioned against jumping straight in at the time, we did predict that AMP would ultimately have an effect on website rankings. Our Head of Technical SEO, Chris Philpot, has this to say: “Because Google’s algorithm is so secret, it’s exciting when it publishes one of…

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There’s been a large and not-particularly-helpful change to Google’s indispensable Keyword Planner in the last few weeks. Accounts that aren’t spending much are now seeing vague search volumes, whereas big spenders are still getting the full data. Here’s what the same report looks like in Keyword Planner with and without the new limits in place: As you can see you’re losing a lot more than just exact search volume – the chart is no more, meaning identifying seasonality, mobile trends,…

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