As a marketer I understand the importance of capturing as many “micro moments” as possible – however, it isn’t always easy capturing your audience throughout every journey they have online. With the beta release of Google’s real-time ads, this might get a whole lot easier. The idea behind real-time ads is to plug your adverts into live events and capitalise on the ripple effect these have on platforms such as YouTube or apps on Google’s network. The tools at your…

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As you may have noticed there has been a pretty significant update in the world of Google AdWords this week – blogs are being posted in their hundreds, everyone’s worrying about their CPCs and no-one quite knows how it will all pan out. To help you through this particular minefield we have put together the key information so far and how we believe it will have an impact going forwards. What is going on? In a nutshell Google has removed…

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Local inventory ads (LIAs) were launched in 2014, with the aim of helping retailers drive more traffic into their physical stores after a decline in how much Google was able to charge for clicks.  This was because advertisers steered away from mobile-friendly ads, sceptical of spending money on mobile advertising when a user was more likely to enter a store to purchase. With the launch of LIAs came the ability to target ads based on location and product availability. This…

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When it comes to browsing the Internet, privacy has been a constant concern, and this year is proving to be no different. In fact, could 2016 be the benchmark year for search engines that respect our privacy? It’s no secret that users are continuing to find alternative ways to search and shop online without compromising privacy, and it is search engines such as DuckDuckGo and StartPage that offer the solution. Promising not to collect or share any personal information (including…

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We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of other features beneficial to the casual high street moocher. Clear Channel has also promised that through its Play iQ ad inventory platform, advertisers can buy…

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No doubt you’ll have heard by now that Google is trialling 4 top ad positions on some searches in the United States, and the trial looks to be in full swing. A quick search in AdWord’s preview tool returned one of what I’ve affectionately called “the 4 tops”. (Not one of these – they’re much more fun.) Why are Google doing this? The cynical view would simply be that it’s a test to see if more ads equal more revenue.…

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Students today are having a harder time with their future career prospects than ever before. As a consequence of increased levels of graduates, there is now a much higher standard of competition when it comes to finding employment. As well as that, many graduates are unsure of the career path that they want to take and as a result they often find themselves sending out hundreds of CVs, writing countless cover letters and, in extreme cases, debating the pros and…

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Google has recently given users the ability to add shopping advert overlays to their YouTube videos. This is an excellent feature to enhance and help monetise a YouTube content. If, for example, you like to put out product reviews of your products via your YouTube channel, these campaigns would be a great companion as they would be highly relevant to the content of the video. They run from the data feed within your merchant centre and don’t require much extra…

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