Advance planning and excellent communication allowed us to significantly increase revenue for Regis and Supercuts over Black Friday, 2017. All at a reduced cost when compared to the year before!

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Automation is here to stay and, as Paid Media marketers, we must learn to embrace it. I explain how automation and machine learning has changed and what we can expect in the future.

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Media agencies must adapt in order to survive. Here I detail the challenges they face and my predictions for the future of them.

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Google Shopping is having a tough time at the moment. I detail the battle between Google and comparison shopping services and how it will impact them, as well as consumers and marketers.

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Ad blockers are on the rise, and will keep growing if audiences continue to be served irrelevant and intrusive ads. In this video, I discuss the rise in ad blocking and how we can try and stop it.

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I wrote a blog post at the end of last year detailing how to promote an app through search, and the landscape is now changing with an announcement on Monday that Google will be moving existing AdWords app promotion campaigns to UAC (Universal App Campaigns). This isn’t a surprising move, as Google has been pushing UAC and the success stories advertisers have seen for a while now. Whilst UAC were first positioned as a good way to supplement and scale…

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In this video, I talk through programmatic display ad buying, how we target users and how the process works from start to finish.

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Despite being something advertisers are keen to track over time – to show the benefits of landing page or ad copy tweaks – Quality Score has always remained particularly difficult to monitor. AdWords has historically classed Quality Score as an attribute rather than a metric, only allowing you to see the current value with no historic reporting. Savvy advertisers have worked around this and resorted to solutions, such as Google Scripts and Google Sheets, to log and analyse changes in…

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