In this video, I talk through programmatic display ad buying, how we target users and how the process works from start to finish.

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Despite being something advertisers are keen to track over time – to show the benefits of landing page or ad copy tweaks – Quality Score has always remained particularly difficult to monitor. AdWords has historically classed Quality Score as an attribute rather than a metric, only allowing you to see the current value with no historic reporting. Savvy advertisers have worked around this and resorted to solutions, such as Google Scripts and Google Sheets, to log and analyse changes in…

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As a platform AdWords is always developing, most visibly through the launch of different types of ad extensions. From long-time stalwarts like sitelinks to alphas and betas that may never see the light of day, there’s plenty on offer. This post looks at one newer extension available to advertisers: Price Extensions. Desktop Mobile Price Extensions have been around for a while, and were originally known as Table Extensions. Initially a mobile format, they allow advertisers to call out specific products…

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Visual search is becoming more and more influential as far as ecommerce consumers are concerned. Have you explored the possibilities of using platforms like Pinterest in your digital marketing strategies? Allow me to explain why you should be, if you’re not.

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Bauer Media came to RocketMill with a challenge: to increase magazine subscriptions via paid media, without compromising the CPA. This was no easy task, as the industry is in decline, but we did it! And here’s how…

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The sun has set on Standard Text Ads (STAs), and we’re waving goodbye to the days of 25/35/35 length ads. Advertisers are now only able to create longer Expanded Text Ads (ETAs, or now just “text ads”). As it stands any existing STAs will still show, but any advertisers who have yet to embrace ETAs should be on top of it ASAP. The writing is on the wall and longer ads are the new standard. Alongside this change, Google has…

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Hear how clients and media owners are losing out due to undisclosed revenue streams within large network media agencies.

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Mobile is a key part of any modern marketing strategy – search advertisers have witnessed explosive growth in mobile queries over the last few years, even though 90% of time on mobile is spent in an app, compared to just 10% in a browser. Thinking about how you approach mobile, specifically apps, is key, even if the answer is “We don’t need an app”. Spending the time creating a strong mobile web experience could be preferable to spending time, money…

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