Visual search is becoming more and more influential as far as ecommerce consumers are concerned. Have you explored the possibilities of using platforms like Pinterest in your digital marketing strategies? Allow me to explain why you should be, if you’re not.

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Bauer Media came to RocketMill with a challenge: to increase magazine subscriptions via paid media, without compromising the CPA. This was no easy task, as the industry is in decline, but we did it! And here’s how…

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The sun has set on Standard Text Ads (STAs), and we’re waving goodbye to the days of 25/35/35 length ads. Advertisers are now only able to create longer Expanded Text Ads (ETAs, or now just “text ads”). As it stands any existing STAs will still show, but any advertisers who have yet to embrace ETAs should be on top of it ASAP. The writing is on the wall and longer ads are the new standard. Alongside this change, Google has…

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Hear how clients and media owners are losing out due to undisclosed revenue streams within large network media agencies.

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Mobile is a key part of any modern marketing strategy – search advertisers have witnessed explosive growth in mobile queries over the last few years, even though 90% of time on mobile is spent in an app, compared to just 10% in a browser. Thinking about how you approach mobile, specifically apps, is key, even if the answer is “We don’t need an app”. Spending the time creating a strong mobile web experience could be preferable to spending time, money…

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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Christmas can be a very exciting period for internet retailers. Online sales are growing and for some businesses the festive season can make or break their entire financial year. Even if you don’t sell Christmas trees online, we have 10 tips for your PPC strategy to take advantage of the end-of-year shopping madness. 1. Consider your industry I understand that this is literally the opposite to what I said in the introduction, but sometimes the best PPC tip for Christmas…

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Google has recently released responsive display ads (RDAs) for everyone to use, which has opened up a new world of possibilities as far as advertisers are concerned. Those who regularly have to create different ads for desktop and mobile devices will benefit the most here, as responsive ads are designed to resize automatically depending on the screen size they’re being viewed on and where they are positioned. The news has also been welcomed by advertisers worrying about how they were…

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