The sun has set on Standard Text Ads (STAs), and we’re waving goodbye to the days of 25/35/35 length ads. Advertisers are now only able to create longer Expanded Text Ads (ETAs, or now just “text ads”). As it stands any existing STAs will still show, but any advertisers who have yet to embrace ETAs should be on top of it ASAP. The writing is on the wall and longer ads are the new standard. Alongside this change, Google has…

Read Article

Hear how clients and media owners are losing out due to undisclosed revenue streams within large network media agencies.

Watch Video

Mobile is a key part of any modern marketing strategy – search advertisers have witnessed explosive growth in mobile queries over the last few years, even though 90% of time on mobile is spent in an app, compared to just 10% in a browser. Thinking about how you approach mobile, specifically apps, is key, even if the answer is “We don’t need an app”. Spending the time creating a strong mobile web experience could be preferable to spending time, money…

Read Article

Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

Read Article

Christmas can be a very exciting period for internet retailers. Online sales are growing and for some businesses the festive season can make or break their entire financial year. Even if you don’t sell Christmas trees online, we have 10 tips for your PPC strategy to take advantage of the end-of-year shopping madness. 1. Consider your industry I understand that this is literally the opposite to what I said in the introduction, but sometimes the best PPC tip for Christmas…

Read Article

Find out the latest in digital marketing with the RocketMill weekly digest

Google has recently released responsive display ads (RDAs) for everyone to use, which has opened up a new world of possibilities as far as advertisers are concerned. Those who regularly have to create different ads for desktop and mobile devices will benefit the most here, as responsive ads are designed to resize automatically depending on the screen size they’re being viewed on and where they are positioned. The news has also been welcomed by advertisers worrying about how they were…

Read Article

Expanded Text Ads, announced at Google’s Performance Summit back in May, have gone live within the last couple of weeks. We wanted to break down what they’re all about and see what impact they will have on ad campaigns. Higher Character Limit The whole point of the Expanded Text Ads (ETAs) update is that the character limit is much higher than before. Previously, ads followed a 25-35-35 rule: one 25-character headline and two 35-character description lines. With the new update,…

Read Article

Joshua Topolsky, the co-founder of Vox Media and until recently Digital Editor at Bloomberg, published a damning assessment of the publishing industry late last month – I’d encourage you to give it a read here. The main thrust of the piece is that what traditional media does (or did) so well – build relationships with readers – is being lost in the race for more pageviews, which are needed to get eyeballs on ad inventory and fill the giant hole…

Read Article