When it comes to browsing the Internet, privacy has been a constant concern, and this year is proving to be no different. In fact, could 2016 be the benchmark year for search engines that respect our privacy? It’s no secret that users are continuing to find alternative ways to search and shop online without compromising privacy, and it is search engines such as DuckDuckGo and StartPage that offer the solution. Promising not to collect or share any personal information (including…

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We’ve all seen Minority Report and wondered whether this (scarily) personalised out-of-home advertising is possible. Clear Channel, one of the largest outdoor advertising operators, has just announced the purchase of over 2000 phone boxes from Arqiva, which will be replaced with super high-tech kiosks kitted out with daylight-visible digital screens and a whole host of other features beneficial to the casual high street moocher. Clear Channel has also promised that through its Play iQ ad inventory platform, advertisers can buy…

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No doubt you’ll have heard by now that Google is trialling 4 top ad positions on some searches in the United States, and the trial looks to be in full swing. A quick search in AdWord’s preview tool returned one of what I’ve affectionately called “the 4 tops”. (Not one of these – they’re much more fun.) Why are Google doing this? The cynical view would simply be that it’s a test to see if more ads equal more revenue.…

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Students today are having a harder time with their future career prospects than ever before. As a consequence of increased levels of graduates, there is now a much higher standard of competition when it comes to finding employment. As well as that, many graduates are unsure of the career path that they want to take and as a result they often find themselves sending out hundreds of CVs, writing countless cover letters and, in extreme cases, debating the pros and…

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Google has recently given users the ability to add shopping advert overlays to their YouTube videos. This is an excellent feature to enhance and help monetise a YouTube content. If, for example, you like to put out product reviews of your products via your YouTube channel, these campaigns would be a great companion as they would be highly relevant to the content of the video. They run from the data feed within your merchant centre and don’t require much extra…

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In our post, which looks at whether CRO or SEO comes first, generating new website visitors or converting existing ones, we ended on the realisation, that most marketers really want (and need) to do both: So, in this post, we’re going to explore the topic of integrated marketing. What is it? Integrated marketing is, “combining different marketing channels in a coherent way to achieve a common objective”. Sounds simple, right? Just point all your marketing resources at the same goal…

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A new type of Structured Snippet Ad Extension to help brands push Black Friday and Cyber Monday. These are automated to start showing from 20th November and stop when Black Friday and Cyber Monday have each ended. You get 25 characters to promote the offer and can have different offers for Black Friday and Cyber Monday. It’s an acknowledgement by Google as to the importance of these days. By providing a simple way of adding these offer details to ads,…

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In one minute on the web are there more likes or tweets? This is just one of the questions you’ll be asked in the one minute one minute quiz. Are you a loser or a pro? Give it go!

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