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Google Broad Core Algorithm Update: June 2019

Update: We have updated this article following official advice from Google on improving a website that has been negatively impacted by a Google Core Update.” On Thursday 1st August 2019,  Google provided official advice to webmasters on how to improve a website that had been impacted by a core algorithm update. No, it's not a […]

9 min read John Truong Learn more

Are You Wasting Your Paid Search Spend?

When carrying out these tests, there are three key things to think about. Stick to the scientific method. It works. Paid Media gives us the flexibility to test so many things, including ad creative, targeting options and audiences. With such a range of options, it can be tempting to dive right in and start testing […]

3 min read Deyna Lavery

Why CPA is an outdated metric to measure success

Working in Paid Media, I have conversations about CPA, CPL and direct ROI on a daily basis. But the world is changing, and companies which focus solely on last-click CPA as a measure of success will soon find themselves out-competed by smarter brands taking a holistic view of their sales funnel. Think of it this […]

3 min read Charlotte Hill

A guide to advertising on Amazon

My name’s Steven Lambert I work here in the paid media team at RocketMill. I’m gonna talk to you today about a guide to advertising on Amazon. More and more companies today are getting online and they’re starting to diversify their channels. So we’re gonna look at Amazon as an example today. We’re gonna start […]

10 min read Steven Lambert

The era of people based marketing

Hello everyone, my name is Mat, I’m a paid media director and I work at RocketMill. I’m going to take a moment to talk to you about how we’re in an era of people based marketing. Since inception, advertisers have focused on the media rather than the person. Let me explain to you what I […]

7 min read Mathew Williams

The (cognitive) shortcuts to making more money

Transcript Hi everyone. My name’s Jack Chape and I’m a paid media campaign manager here at Rocketmill, and today I want to talk to you about how applying simple behavioural science to your campaigns can make you more money. Now it’s Friday afternoon here at Rocketmill HQ. I know everyone’s dying to slope off and […]

8 min read Jack Chape

Are we paying too high a price for the free internet?

Good afternoon everyone. For the benefit of our external audience, my name is Sam Garrity and I’m the Managing Director here at RocketMill. This afternoon I want you to ask yourselves, are we paying too high a price for the free internet? And to help you along, I’m going to do a fair bit of […]

7 min read Sam Garrity

Bringing viewability up to date

Hi, I’m John Shepherd of the strategy and planning team here at Rocket Mill, welcome to my forefront today, which is going to be around the topic of viewability. What some might consider the slightly old-fashioned point of view, or at least quite an unfashionable view. ‘Cause I don’t really consider viewability to be a […]

7 min read John Shepherd

The modern magic of dynamic creative

Transcript Hi everybody, my name is Ian Flynn. I’m the head of creative solutions here at RocketMill. Today I’m going to talk to you about the modern magic of dynamic creative. It’s a magical place where data and creative combine, where feeds and fonts become as one, and spreadsheets and drop shadows work together in […]

9 min read Ian Flynn

Offline action to online targeting

Transcript Hi, I’m Adam. I head up the paid media team here at Rocket Mill. With the Cambridge Analytica scandal that’s going on at the moment with Mark Zuckerberg recently appearing in front of the US congress. Thought it would be a prime opportunity to talk a bit about Facebook. During the questioning Senator Gary […]

6 min read Adam Craddock

How TV ad buying will change in 2018

Hi everyone. I’m here to talk to you about TV buying – so traditional TV buying – and why this year could be a fundamental change into the way TV is being bought. Advertising before digital Now to do that, I’m going to take you in a little bit of a journey, I’m going to […]

8 min read Ben Garrity