Working in Paid Media, I have conversations about CPA, CPL and direct ROI on a daily basis. But the world is changing, and companies which focus solely on last-click CPA as a measure of success will soon find themselves out-competed by smarter brands taking a holistic view of their sales funnel. Think of it this way: if you’re anything like me, you’re much more likely to buy something from a brand that has a unique voice, and a sense of…

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Amazon is the 3rd largest search engine online. Are you using it to its full potential? In this talk, I give you a step-by step-guide to Amazon advertising – and how to incorporate it into your eCommerce strategy

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We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.

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Considering incorporating dynamic creative into your campaign strategy? I explain what dynamic creative is and how you can use it.

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Following the Cambridge Analytica scandal, have you ever wondered if Facebook really are using your device to listen to you? I explain what could be creating the targeted ads that have left you feeling cautious.

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As technology progresses, ad buying is changing dramatically. I look at how the introduction of new platforms, like Sky AdSmart, has influenced a big change in TV ad buying.

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I delve into the ongoing tension between digital and TV advertising, and discuss how changes in consumer behaviour have, and will continue to, affect advertising.

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In light of Keith Weed’s recent speech, I delve into the controversial topic of responsibility in digital advertising. Where should responsibility sit, and how can we determine appropriateness?

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