Considering incorporating dynamic creative into your campaign strategy? I explain what dynamic creative is and how you can use it.

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Following the Cambridge Analytica scandal, have you ever wondered if Facebook really are using your device to listen to you? I explain what could be creating the targeted ads that have left you feeling cautious.

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As technology progresses, ad buying is changing dramatically. I look at how the introduction of new platforms, like Sky AdSmart, has influenced a big change in TV ad buying.

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I delve into the ongoing tension between digital and TV advertising, and discuss how changes in consumer behaviour have, and will continue to, affect advertising.

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In light of Keith Weed’s recent speech, I delve into the controversial topic of responsibility in digital advertising. Where should responsibility sit, and how can we determine appropriateness?

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Find out the latest in digital marketing with the RocketMill weekly digest

Is it possible for a brand to advertise safely on YouTube? And whose responsibility is it to police it? I discuss what role I think YouTube plays and where the liability sits.

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Automation is here to stay and, as Paid Media marketers, we must learn to embrace it. I explain how automation and machine learning has changed and what we can expect in the future.

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