Amazon is the 3rd largest search engine online. Are you using it to its full potential? In this talk, I give you a step-by step-guide to Amazon advertising – and how to incorporate it into your eCommerce strategy
We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.
In light of Keith Weed’s recent speech, I delve into the controversial topic of responsibility in digital advertising. Where should responsibility sit, and how can we determine appropriateness?