Update: We have updated this article to reflect the Google January 2020 Core Update” Google announced that it is releasing a core broad update named the January 2020 Core Update. Google repeated their previous advice on core updates. Early analysis from the SEO industry suggests that impact was significant. Later today, we are releasing a […]
9 min read John Truong 17 Jan 2020 Learn moreI’m Joanne south and I’m a client strategy director here at RocketMill, and my presentation today is called Stop the Tail Wagging the Dog, and it’s about planning and budgeting, potentially very exciting subjects, I know, but it’s so important that we get this process right. It is the bedrock and foundation for what we […]
Transcript Now, this is something I’ve wanted to share with you all for ages. That is because I’m going to confide in you, I find giving public talks absolutely terrifying. Have done for my whole career. What I’ve done for 20 years now is I’ve read books on it, I’ve had coaching, I’ve been on […]
Welcome. My talk today is: why marketing can be a risky business, and why that is okay. When risk-taking goes wrong So, we’ve had a pretty tricky year, actually, within marketing. We’ve had some really tricky headlines to deal with. We’ve had some quite tough headlines. There’s a lot of brands that have had quite […]
Transcript Hi, everyone. Today, I want to talk to you about why people, and not proxies, are the next frontier in marketing as a whole. And to start with, I have a quick question – and there’s a wonderful prize. We have some dulce de leche truffles, from a supermarket brand that sounds like Dark’s […]
Hi everyone. This afternoon I want to talk to you about the death of the global media agency as we know it. This is a story that is unfolding before our very eyes today Let’s look at WPP as our case in point. One of the big five holding companies that owns a number of […]
So, my talk today is on how, if we get a grip on ad blockers, we might stand a chance of saving the free internet. And while the industry debates, again, about the effects of something that, if not controlled, could well contribute to the end of the free internet as we know it. The […]
I wrote a blog post at the end of last year detailing how to promote an app through search, and the landscape is now changing with an announcement on Monday that Google will be moving existing AdWords app promotion campaigns to UAC (Universal App Campaigns). This isn’t a surprising move, as Google has been pushing […]
Afternoon, everybody. I want to talk to you today about the future of media agencies. The reason I passionately want to communicate my thoughts on this is I believe we are facing the greatest level of disruption in our vertical we have ever seen. I mean bigger than when we decoupled creative agencies from media […]
I’m Ian Flynn. I’m the head of Creative Solutions. Today, I’m going to prove to you why everything you believe in is a myth. Nice and cheery! So, when I spoke to some people beforehand about this, I was met with a degree of sass. A kind of, who’s this guy trying to tell me […]
I’m going to talk today about the importance of being market-oriented. What we’re going to go through is: What is being market-oriented? What does it actually mean? How do you get there? The challenges you might face along the way Your role as a marketer. Your very important role as a marketer in this challenge […]