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1 | Strategy in the time of Coronavirus

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. Whilst people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them too.

2 min read Matt Andrews Learn more

Stop the tail wagging the dog: budgeting and planning

I’m Joanne south and I’m a client strategy director here at RocketMill, and my presentation today is called Stop the Tail Wagging the Dog, and it’s about planning and budgeting, potentially very exciting subjects, I know, but it’s so important that we get this process right. It is the bedrock and foundation for what we […]

9 min read Joanne South

Preparing for a public talk

Transcript Now, this is something I’ve wanted to share with you all for ages. That is because I’m going to confide in you, I find giving public talks absolutely terrifying. Have done for my whole career. What I’ve done for 20 years now is I’ve read books on it, I’ve had coaching, I’ve been on […]

17 min read Sam Garrity

Why marketing can be a risky business (and why that’s OK)

Welcome. My talk today is: why marketing can be a risky business, and why that is okay. When risk-taking goes wrong So, we’ve had a pretty tricky year, actually, within marketing. We’ve had some really tricky headlines to deal with. We’ve had some quite tough headlines. There’s a lot of brands that have had quite […]

7 min read Strategy and Planning

People, not proxies – the next frontier in marketing

Transcript Hi, everyone. Today, I want to talk to you about why people, and not proxies, are the next frontier in marketing as a whole. And to start with, I have a quick question – and there’s a wonderful prize. We have some dulce de leche truffles, from a supermarket brand that sounds like Dark’s […]

6 min read Sam Garrity

The death of the global media agencies as we know it

Hi everyone. This afternoon I want to talk to you about the death of the global media agency as we know it. This is a story that is unfolding before our very eyes today Let’s look at WPP as our case in point. One of the big five holding companies that owns a number of […]

5 min read Sam Garrity

Save the free internet

So, my talk today is on how, if we get a grip on ad blockers, we might stand a chance of saving the free internet. And while the industry debates, again, about the effects of something that, if not controlled, could well contribute to the end of the free internet as we know it. The […]

5 min read Marc Young

Google All-In with Universal app campaigns

I wrote a blog post at the end of last year detailing how to promote an app through search, and the landscape is now changing with an announcement on Monday that Google will be moving existing AdWords app promotion campaigns to UAC (Universal App Campaigns). This isn’t a surprising move, as Google has been pushing […]

3 min read Deyna Lavery

The future of media agencies

Afternoon, everybody. I want to talk to you today about the future of media agencies. The reason I passionately want to communicate my thoughts on this is I believe we are facing the greatest level of disruption in our vertical we have ever seen. I mean bigger than when we decoupled creative agencies from media […]

7 min read Sam Garrity

Everything you believe in is a myth

I’m Ian Flynn. I’m the head of Creative Solutions. Today, I’m going to prove to you why everything you believe in is a myth. Nice and cheery! So, when I spoke to some people beforehand about this, I was met with a degree of sass. A kind of, who’s this guy trying to tell me […]

7 min read Ian Flynn

The importance of being market oriented

I’m going to talk today about the importance of being market-oriented. What we’re going to go through is: What is being market-oriented? What does it actually mean? How do you get there? The challenges you might face along the way Your role as a marketer. Your very important role as a marketer in this challenge […]

8 min read Strategy and Planning