With the general election on the horizon, I explain why brands need to become politically relevant, along with what they should be doing along the way.

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In support of Mental Health Awareness Week, RocketMill welcomed guest speaker Sarah Rudder from Thales L&D to give the team some tips on improving and managing their health and wellbeing.

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May 8th-14th marks Mental Health Awareness Week in the UK. 1 in 4 people in the UK will suffer from a mental health-related problem each year, from anxiety to depression to post-traumatic stress disorder. That means that all of us knows somebody who is struggling with their mental health, whether or not they freely admit it to themselves or their friends and family. Mental health does not discriminate in any way – all ages, genders and races are affected. It…

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RocketMill is supporting Mental Health Awareness week. To show our support, I’m kicking off the week with a talk on how mindfulness has helped me at home and in the workplace.

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67% of CEOs say that digital transformation is going to be a core part of their business strategy for 2017. In this video, I offer a rough guide to what digital transformation is and why it is so important.

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Find out the latest in digital marketing with the RocketMill weekly digest

I’ve reviewed various digital marketing predictions for 2017 and pulled out my top five, including: Digital transformation Big data for everyone Marketing automation Live video streaming Virtual reality

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Hear how clients and media owners are losing out due to undisclosed revenue streams within large network media agencies.

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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