Google celebrates the 50th anniversary of Bruce Reynolds and Ronnie Biggs’ mastermind 1963 Train Robbery by pulling off a stunt of their own. The Plan Like other agencies across the UK we are acutely aware of our middleman relationship between Google and our Clients. As part of Google Agency status we are assigned a Google Rep with whom we have regular chats on how we can improve our accounts. These chats would be once a quarter at best, but lately we…

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Michael Arrington asked Mark Zuckerberg some really interesting questions at Techcrunch Disrupt 2012. Mark made great effort to inform the world that mobile is at the very centre of Facebook’s strategy. Mark talking so passionately about mobile will obviously help $FB stock (see screenshot below) and will put all shareholders at ease. Over the years the corporate communication of Facebook has been purely focused on users and Zuckerberg’s iconic “we want to make the world a more open and connected place”…

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Firstly, for those who don’t already know, what is responsive web design? A responsive website responds to the size of the web browser that is viewing it and delivers the appropriate output for that browser size. Rather than a having a separate site designed for mobile devices, this approach uses one site but specifies how it should appear on varied devices. Sound good? That’s because it is! Not just from a user’s point of view either. If you currently have…

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Google is desperately trying to leverage everything they have to make Google+ a success. I have always believed that if another company made the Google+ network, they wouldn’t have lasted at all purely because Google+ is a “me too” product. There is nothing innovative about it, it doesn’t have a compelling USP. This lack of innovation topped with a desperation to make Google relevant in the social ecosystem will probably end the Google era. That said, Google has one powerful leverage…

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Coming soon! The Internet search engine giant announces Google Wallet. An Android mobile app that will make your mobile phone your wallet.

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High Street stores have long since joined the Internet shopping revolution but they are fast getting to grips with the Social media revolution as well.  They can now use a local mobile advertising network through Chalkboard who are based in South East Asia and the US. The way this works is simple. When you are within a mile of the store their promotions will show up on your mobile automatically. This increases the chances of you walking in to that…

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According to a recent study carried out by Google, consumers are “seeking local information, searching for answers with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions.” The research was carried out in partnership with Ipsos OTX MediaCT who interviewed 5,013 adults between the age of 18-64 about their internet usage on a mobile device. The interviewees were asked a variety of questions around device usage, mobile search, web and commerce behavior and mobile…

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Google has just announced a new feature that is currently only available in the U.S English edition, the feature is called “News near you” and as the name suggests it gives mobile users the chance to get the latest information and news stories relevant to their current location. Here is an example of “news near you” 

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