Back in Don Draper’s day agencies were primarily full service. They made a lot of revenue carrying out media planning and buying activities, and in some cases they even threw the creative in as added value. Remember, this was the day of the macho Marlboro man on horseback – simple creative that made its way to billboards and press to build brands. The key to an agency’s success back then was their ability to effectively plan and buy media for…

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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In this post, I will share with you an overview of the methodology I use to carry out competitive research that enables me to create insightful and data-led content strategy. This post is based on an imaginary company that competes in the same niche as BufferApp and highlights a brief overview of the following process: Identify destinations of choice in a given niche Develop personas Identify the most shared content of the destinations of choice Identify influencers who amplify content within…

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I am a big fan of Twitter, it is the only social media platform that I am really active on and I love every bit of it. As much as I love Twitter, I think there are many ways in which it could be improved. Something that I constantly think about is topic-based timelines. Let me explain. Since an early age I have been curious about a wide variety of subjects. As a result, I constantly try to educate myself…

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Links make the Google world go round – but it’s not just a case of more = better. Quality is the most important consideration when evaluating potential link prospects. So how do you know if you want a link from this site or not? Metrics (Page Authority/Domain Authority) Easily accessible through the Moz Bar browser attachment, Metrics are your straight forward, quick and dirty page analysis tool. If you’re intending to sit down and further analyse a page, I believe…

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When I think about Google three things spring straight to mind. These are things that Google has carved into the brains of its user’s over many years: FANTASTIC USER EXPERIENCE. INNOVATIVE SEARCH TECHNOLOGY. EXCEPTIONALLY HIGH QUALITY SEARCH RESULTS. A 2013 article by Forbes states that “Google Posts 36% Revenue Increase YoY Google seems to ALWAYS be pushing organic search to be “better”, “cleaner”, “more valuable to users” – I mean this is what makes them the best search engine in…

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Last week I attended Front End London, a monthly meet-up organised and hosted by Made by Many in Angel. Their impressive, trendy office provides the perfect venue for chatting to fellow front-enders, enjoying some free beer and pizza, and learning a few things from the speakers.  So, with a beer in one hand and a pen in the other, I eagerly took notes so I could share the event with those who missed out on tickets. Speakers at this months Front End London,…

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Today we’re going to be having a look at something that, in my eyes, is always underrated: ‘Local adverts’ – Appealing to people’s heightened interest in local businesses is the key to standing out in today’s ‘advert-packed’ internet. The majority of small businesses I see advertising online seem to be focused on having an internet presence that makes them out to potential customers as a big national business. While this seems like a great idea to build trust and reputation…

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