Are religion, politics, nations and classes all myths we’ve invented? I theorise how evolution has led humans to create myths and how this is still apparent in modern marketing.

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I explain what viewability is, why you need to care about it, and how it differs online when compared to TV and outdoor.

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As marketers, we need to stop assuming we know how our customers think and what our consumers want. In this video, I talk about the importance of using research to ensure you really understand your audience, so you can back up, or disprove, assumptions about your customers.

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67% of CEOs say that digital transformation is going to be a core part of their business strategy for 2017. In this video, I offer a rough guide to what digital transformation is and why it is so important.

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Why is motivation important within the conversion funnel, and how can you increase it? In this video, I run through some of the factors you can employ to maximise motivation levels and improve conversions.

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Find out the latest in digital marketing with the RocketMill weekly digest

Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the recent tax issues) and because Google’s business epitomises the model that has eroded their revenues. But…

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Why should we always strive for authenticity in marketing? Ian breaks it down for you in our latest video.

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When targeting specific sections of an audience, segmentation is vital so you can tailor content and messaging accordingly. But can anyone do it? Rhys breaks it down in our new video.

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