Risk-taking doesn’t pay off for everyone, but there are times when doing something a little risqué can reap great rewards for your brand. Here, I discuss when it’s OK to take risks and some tips to mitigating negative feedback.

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For 200 years our industry has used proxies, whether it be the traditional route of media selection or the digital route of cookie IDs, as a gateway to the people they want to reach. In the video below, I explain how this is being turned on its head as we enter an age of people-based planning and buying.

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How can marketers provide the best cross-channel experience to customers? By becoming omni-channel.

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Are religion, politics, nations and classes all myths we’ve invented? I theorise how evolution has led humans to create myths and how this is still apparent in modern marketing.

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I explain what viewability is, why you need to care about it, and how it differs online when compared to TV and outdoor.

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As marketers, we need to stop assuming we know how our customers think and what our consumers want. In this video, I talk about the importance of using research to ensure you really understand your audience, so you can back up, or disprove, assumptions about your customers.

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67% of CEOs say that digital transformation is going to be a core part of their business strategy for 2017. In this video, I offer a rough guide to what digital transformation is and why it is so important.

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Why is motivation important within the conversion funnel, and how can you increase it? In this video, I run through some of the factors you can employ to maximise motivation levels and improve conversions.

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