We all know that understanding your audience when marketing is vital, no matter what your brand is or how big you are. With the rise of augmented reality, I think there is an opportunity to include your audience more while creating ideas and campaigns that are centred entirely around them.

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You can’t always trust a marketer’s opinion! I explain the importance of market research, discuss qualitative and quantitative methods, and give examples of how we use it here at RocketMill.

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The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.

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We have access to endless amounts of ‘free’ content, but are we paying for it in other ways? I discuss the dangers of the free internet and suggest what could be done to improve internet regulation.

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Do advertisers deserve the negative reputation they’re often given? I explain why advertising and marketing is crucial and how it can be a force for good.

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Risk-taking doesn’t pay off for everyone, but there are times when doing something a little risqué can reap great rewards for your brand. Here, I discuss when it’s OK to take risks and some tips to mitigating negative feedback.

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For 200 years our industry has used proxies, whether it be the traditional route of media selection or the digital route of cookie IDs, as a gateway to the people they want to reach. In the video below, I explain how this is being turned on its head as we enter an age of people-based planning and buying.

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How can marketers provide the best cross-channel experience to customers? By becoming omni-channel.

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