Why is motivation important within the conversion funnel, and how can you increase it? In this video, I run through some of the factors you can employ to maximise motivation levels and improve conversions.

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Advertisers have been funding terror groups such as ISIS and this has led to a furious debate in which Google’s YouTube has taken the majority of the blame. Publishers, such as The Times and theguardian, have been quick to pounce on Google. This is fair in part, however publishers have also chosen to specifically attack Google because it suits public opinion (think of the recent tax issues) and because Google’s business epitomises the model that has eroded their revenues. But…

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Why should we always strive for authenticity in marketing? Ian breaks it down for you in our latest video.

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When targeting specific sections of an audience, segmentation is vital so you can tailor content and messaging accordingly. But can anyone do it? Rhys breaks it down in our new video.

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There is a current tendency to concentrate on data to drive marketing decisions – but when you’re marketing to human beings rather than machines, is this an inherently flawed concept? Sam gets to the bottom of the debate in his latest video.

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Find out the latest in digital marketing with the RocketMill weekly digest

I’ve reviewed various digital marketing predictions for 2017 and pulled out my top five, including: Digital transformation Big data for everyone Marketing automation Live video streaming Virtual reality

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Back in Don Draper’s day agencies were primarily full service. They made a lot of revenue carrying out media planning and buying activities, and in some cases they even threw the creative in as added value. Remember, this was the day of the macho Marlboro man on horseback – simple creative that made its way to billboards and press to build brands. The key to an agency’s success back then was their ability to effectively plan and buy media for…

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Desktop in decline, blurred lines, Facebook Messenger to be critical, voice search means the winner takes all, and a flight towards attributability. Before speculating on the future it would be wise to take a look back, in the hope that it shines a light on the direction we are heading in. The recent UK digital ad forecast from Enders Analysis was my primary reference point when researching this, and it made for some fascinating reading. Did you know that 2016…

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