Google Analytics data has become invaluable, but there are limitations to the platform. I explain how analysing the data outside of Google Analytics can make it more accessible and engaging.

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If you’re in the B2B sector, getting insight into who is visiting your website has real value – but when does the cost of this insight outweigh the benefits? Fortunately, there is a free way to see who has visited your website using the Google Analytics Network Report. Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores…

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