In this video I reveal how we helped to overhaul Tarmac’s recruitment process, which saved them over £1 million.

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The General Data Protection Regulation is due to be enforced in just under a year (25th of May 2018). Those who fail to meet regulations could be hit with hefty punishments, so it’s important you understand it. In this video I explain what it is and how it could impact your business.

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Everyone seems to be talking about marketing attribution, but does anyone really know how to do it? I discuss why I think it can be problematic and pose the question: is this really the best use of our time, attention and resource in 2017?

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I explain how we built B&CE an effective digital measurement solution and renewed the brand’s trust in data.

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When targeting specific sections of an audience, segmentation is vital so you can tailor content and messaging accordingly. But can anyone do it? Rhys breaks it down in our new video.

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There is a current tendency to concentrate on data to drive marketing decisions – but when you’re marketing to human beings rather than machines, is this an inherently flawed concept? Sam gets to the bottom of the debate in his latest video.

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When the Bauer Media team came to us to solve the challenges they were having in monitoring and optimising the customer journey on their website, we needed to get members of every department involved and collaborating as one. Find out what we did, and why, here.

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If you’re not using data to influence your marketing (and general business) decisions, you should be. Analysing data can uncover all sorts of insights into your business and activities which can then be used to fuel new actions and strategies designed to improve performance. It’s the equivalent of choosing where to go on holiday by reading reviews and talking to people, rather than putting on a blindfold and throwing a dart at a map. There’s no limit to the data…

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