Is your custom campaign tagging in Google Analytics harming your data attribution measurement? I show you three ways custom campaign tagging can destroy your data attribution in Google Analytics and give you some solutions to prevent it from happening.

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Head of data, Rhys Jackson, explores the one metric that matters when it comes to the biggest pain in your business.

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Even the most talented analysts are influenced by bias. I reveal how you can start becoming more aware of cognitive bias and reducing bias in your data analysis.

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Google Analytics data has become invaluable, but there are limitations to the platform. I explain how analysing the data outside of Google Analytics can make it more accessible and engaging.

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A good visual is the key to making your data impactful. I explain what the grammar of graphics is, and how to tell a memorable story with your visuals.

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Find out the latest in digital marketing with the RocketMill weekly digest

Are your data visualisations too cluttered and confusing? I explain how you can simplify your visuals, whilst amplifying the impact of your data.

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Assuming that correlation implies causation is dangerous, and can lead to wrong insights and conclusions. I explain the different types of correlation and how to ensure your insights are more accurate.

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I explain how GDPR will improve the quality of  data, whilst improving consumer trust; ultimately, making it a great thing for marketers, and costumers.

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