Many marketers rely heavily on Google Analytics , but did you know some simple things could be considerably skewing your statistics? In this video, I offer up five tips to improving the accuracy of your data.

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Ever thought about how important page speed actually is? In this video I explain why we you need to be more mindful of page load speed and the impact it can have on site performance, as well as brand reputation. Find out how we use page load speed data to drive insight, action, and change.

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In this video I reveal how we helped to overhaul Tarmac’s recruitment process, which saved them over £1 million.

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The General Data Protection Regulation is due to be enforced in just under a year (25th of May 2018). Those who fail to meet regulations could be hit with hefty punishments, so it’s important you understand it. In this video I explain what it is and how it could impact your business.

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Everyone seems to be talking about marketing attribution, but does anyone really know how to do it? I discuss why I think it can be problematic and pose the question: is this really the best use of our time, attention and resource in 2017?

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Find out the latest in digital marketing with the RocketMill weekly digest

I explain how we built B&CE an effective digital measurement solution and renewed the brand’s trust in data.

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When targeting specific sections of an audience, segmentation is vital so you can tailor content and messaging accordingly. But can anyone do it? Rhys breaks it down in our new video.

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There is a current tendency to concentrate on data to drive marketing decisions – but when you’re marketing to human beings rather than machines, is this an inherently flawed concept? Sam gets to the bottom of the debate in his latest video.

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