Assuming that correlation implies causation is dangerous, and can lead to wrong insights and conclusions. I explain the different types of correlation and how to ensure your insights are more accurate.
Many marketers rely heavily on Google Analytics , but did you know some simple things could be considerably skewing your statistics? In this video, I offer up five tips to improving the accuracy of your data.
Ever thought about how important page speed actually is? In this video I explain why we you need to be more mindful of page load speed and the impact it can have on site performance, as well as brand reputation. Find out how we use page load speed data to drive insight, action, and change.
The General Data Protection Regulation is due to be enforced in just under a year (25th of May 2018). Those who fail to meet regulations could be hit with hefty punishments, so it’s important you understand it. In this video I explain what it is and how it could impact your business.
Everyone seems to be talking about marketing attribution, but does anyone really know how to do it? I discuss why I think it can be problematic and pose the question: is this really the best use of our time, attention and resource in 2017?