Even the most talented analysts are influenced by bias. I reveal how you can start becoming more aware of cognitive bias and reducing bias in your data analysis.
Google Analytics data has become invaluable, but there are limitations to the platform. I explain how analysing the data outside of Google Analytics can make it more accessible and engaging.
Many marketers rely heavily on Google Analytics , but did you know some simple things could be considerably skewing your statistics? In this video, I offer up five tips to improving the accuracy of your data.