Even the most talented analysts are influenced by bias. I reveal how you can start becoming more aware of cognitive bias and reducing bias in your data analysis.

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Google Analytics data has become invaluable, but there are limitations to the platform. I explain how analysing the data outside of Google Analytics can make it more accessible and engaging.

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A good visual is the key to making your data impactful. I explain what the grammar of graphics is, and how to tell a memorable story with your visuals.

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Are your data visualisations too cluttered and confusing? I explain how you can simplify your visuals, whilst amplifying the impact of your data.

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Assuming that correlation implies causation is dangerous, and can lead to wrong insights and conclusions. I explain the different types of correlation and how to ensure your insights are more accurate.

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I explain how GDPR will improve the quality of  data, whilst improving consumer trust; ultimately, making it a great thing for marketers, and costumers.

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Apple has implemented intelligent tracking prevention in its latest Safari update. I explain what this means and how it’ll impact consumers, marketers and your data.

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Many marketers rely heavily on Google Analytics , but did you know some simple things could be considerably skewing your statistics? In this video, I offer up five tips to improving the accuracy of your data.

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