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Google Broad Core Algorithm Update: June 2019

Update: We have updated this article following confirmation from Google of a broad core update in June 2019. This is official name is “June 2019 Core Update.” On Sunday 2nd June 2019, Google confirmed the roll-out of a broad core algorithm update for Monday 3rd June 2019. Unlike previous updates, Google has pre-announced this update. […]

9 min read John Truong Learn more

The importance of a seamless clicks and mortar shopping experience

Hello all. Thank you for taking the time to join me today for my next ForeFront instalment. My name is Felicity Gardiner, and I’m part of the strategy and planning team here at RocketMill. A little bit about me. Before forging a career in digital, I worked in the fashion industry, and have five years […]

6 min read Felicity Gardiner

There’s more to CRO than conversion rate optimisation

Transcript Good afternoon, everyone. I’m going to tell you something surprising today and that is: conversion rate optimisation isn’t about conversion rate optimisation. Boom! What is CRO? What it is about, is optimising human experiences with your brand. That’s because, today, we live in an experience economy. A good experience can make you an advocate […]

4 min read Bertram Greenhough

Similar audiences for search & shopping

The notion of “similar audiences” isn’t a new one in the marketing world. Facebook have been offering lookalike audience targeting for a while. However, if this is a term you haven’t come across before, let me fill you in on exactly what it means. A lookalike or similar audience is an audience that is based […]

2 min read Rhys Jackson

How to optimise your content for RSS feeds

Apple recently announced that its News app, which replaced its Newsstand service and up to now has only been open to large publishers and titles like The Guardian or Vanity Fair, is to increase access to smaller publishers and even individual bloggers. It is thought that this is a bid to rival Google and Facebook’s […]

4 min read Rhys Jackson