Update: We have updated this article following official advice from Google on improving a website that has been negatively impacted by a Google Core Update.” On Thursday 1st August 2019, Google provided official advice to webmasters on how to improve a website that had been impacted by a core algorithm update. No, it's not a […]
9 min read John Truong 02 Aug 2019 Learn moreHello all. Thank you for taking the time to join me today for my next ForeFront instalment. My name is Felicity Gardiner, and I’m part of the strategy and planning team here at RocketMill. A little bit about me. Before forging a career in digital, I worked in the fashion industry, and have five years […]
Transcript Good afternoon, everyone. I’m going to tell you something surprising today and that is: conversion rate optimisation isn’t about conversion rate optimisation. Boom! What is CRO? What it is about, is optimising human experiences with your brand. That’s because, today, we live in an experience economy. A good experience can make you an advocate […]
The notion of “similar audiences” isn’t a new one in the marketing world. Facebook have been offering lookalike audience targeting for a while. However, if this is a term you haven’t come across before, let me fill you in on exactly what it means. A lookalike or similar audience is an audience that is based […]
Apple recently announced that its News app, which replaced its Newsstand service and up to now has only been open to large publishers and titles like The Guardian or Vanity Fair, is to increase access to smaller publishers and even individual bloggers. It is thought that this is a bid to rival Google and Facebook’s […]