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1 | Strategy in the time of Coronavirus

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. Whilst people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them too.

2 min read Matt Andrews Learn more

The importance of a seamless clicks and mortar shopping experience

Hello all. Thank you for taking the time to join me today for my next ForeFront instalment. My name is Felicity Gardiner, and I’m part of the strategy and planning team here at RocketMill. A little bit about me. Before forging a career in digital, I worked in the fashion industry, and have five years […]

6 min read Felicity Gardiner

There’s more to CRO than conversion rate optimisation

Transcript Good afternoon, everyone. I’m going to tell you something surprising today and that is: conversion rate optimisation isn’t about conversion rate optimisation. Boom! What is CRO? What it is about, is optimising human experiences with your brand. That’s because, today, we live in an experience economy. A good experience can make you an advocate […]

4 min read Bertram Greenhough

Similar audiences for search & shopping

The notion of “similar audiences” isn’t a new one in the marketing world. Facebook have been offering lookalike audience targeting for a while. However, if this is a term you haven’t come across before, let me fill you in on exactly what it means. A lookalike or similar audience is an audience that is based […]

2 min read Rhys Jackson

How to optimise your content for RSS feeds

Apple recently announced that its News app, which replaced its Newsstand service and up to now has only been open to large publishers and titles like The Guardian or Vanity Fair, is to increase access to smaller publishers and even individual bloggers. It is thought that this is a bid to rival Google and Facebook’s […]

4 min read Rhys Jackson