Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the impact for our clients. […]
9 min read John Truong 14 Mar 2019 Learn moreHello all. Thank you for taking the time to join me today for my next ForeFront instalment. My name is Felicity Gardiner, and I’m part of the strategy and planning team here at RocketMill. A little bit about me. Before forging a career in digital, I worked in the fashion industry, and have five years […]
Transcript Good afternoon, everyone. I’m going to tell you something surprising today and that is: conversion rate optimisation isn’t about conversion rate optimisation. Boom! What is CRO? What it is about, is optimising human experiences with your brand. That’s because, today, we live in an experience economy. A good experience can make you an advocate […]
The notion of “similar audiences” isn’t a new one in the marketing world. Facebook have been offering lookalike audience targeting for a while. However, if this is a term you haven’t come across before, let me fill you in on exactly what it means. A lookalike or similar audience is an audience that is based […]
Apple recently announced that its News app, which replaced its Newsstand service and up to now has only been open to large publishers and titles like The Guardian or Vanity Fair, is to increase access to smaller publishers and even individual bloggers. It is thought that this is a bid to rival Google and Facebook’s […]