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1 | Strategy in the time of Coronavirus

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. Whilst people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them too.

2 min read Matt Andrews Learn more

How to do personalisation without doing personalisation

Transcript Today, I’m going to be talking about how to do personalisation without actually doing personalisation. It seems like a really, really hot topic at the moment. Hands up if one of your clients has asked you about personalisation. Yeah, enthusiastic waving at the back. What is personalisation? I think it’s important to understand what […]

6 min read Creative

Why you should audit & prune your content

So, I’m here to talk to you today about why you should regularly audit and prune your website, take care of your website, in the same way that you would look after your hedge at home, you should do the same thing to your website. But perhaps a more accurate title for this talk would […]

7 min read Creative

The art of editorial guides

Transcript Hi, everyone. I’m Cat, I’m a content strategist, and I work in the RocketMill content team. And today I really want to talk to you about something that I’m really passionate about, and I think you should be really passionate about as well. So, I’m going to play a video, and we’ll get a […]

8 min read Creative

Why stock imagery should die – and how to kill it

What I’m going to talk to you about today is stock photography. Hands up, who likes stock photography? Yeah? I’ve got some sarcastic hands at the back there. I think, probably, most people would struggle with saying they genuinely like stock photography, but that’s mostly from an aesthetic point of view, because a lot of […]

7 min read Creative

Why you need to pop your filter bubble

Today, I wanted to discuss with you why you should look at popping your filter bubble. First of all, does everybody understand what I mean when I say filter bubble? Hands up if you’ve heard that term before. Only … Oh, okay. All right. Good thing I’m here then. So, filter bubble’s this concept that’s […]

6 min read Creative

Why you need to burn your blog

What I’m actually talking about today is what I’ve titled: “Burn your blog”, which may sound slightly counter intuitive – given that I’m the Head of Content and a lot of time we work on our companies’ blogs, our clients’ blogs – but I think it’s time that all of our clients should burn their […]

6 min read Creative

The importance of showing your audience respect (just a little bit)

So today I wanted to speak to you about why we need to show audiences respect – just a little bit. Because I’m going to tell this story through the medium of the wonderful Aretha Franklin. Any Aretha Franklin fans here? There you go, I thought Travis would be. R-E-S-P-E-C-T, what comes first? It’s responsibility. […]

6 min read Creative

The importance of being authentic

How are we? It’s Friday afternoon and all that. I’m going to use this not that. Today I’m going to talk about the importance of being authentic. I thought I’d start off with some irony with a nice authentic photo in the background. Wouldn’t it be great if everyone just knew their place? I don’t […]

5 min read Ian Flynn

Case study: Bauer Media – improving the customer journey

I’ll stand over here a little bit. Cool. So I’m going to be carrying on the theme and discussing Bauer. This is working on a project that we did a little while ago, but it involved all the teams we have here. So it was Tech SEO, Content, Paid Media, CRO, and UX all working […]

6 min read Alex Edwards

How to relaunch a major brand like Abercrombie & Fitch in three easy steps

Following hot on the heels of our article about Vogue’s recent spat with fashion bloggers and how this might indicate a growing split between long-established brands and the new generation of social media influencers is another fashion-oriented article – this time, Abercrombie & Fitch is under the spotlight. Why did they need a rebrand? Unless […]

4 min read Rhys Jackson