We started this journey 11 years ago with a desire to help small businesses win online and today we serve some of the best brands around with a celebrated focus on our culture. Our success means we field weekly unsolicited interest to buy us from networks, large indys and private equity. Our decision making framework in […]
2 min read Sam Garrity 31 Mar 2021 Learn moreSelling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002. With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help them cement their place as market leader. The immediate aim was […]
In my talk, I discuss the benefits of using video to engage your audience, but how do we make a good video into a great video? Nowadays, stories are commonly told through video, but we have a problem. The digital age has left us with a shorter attention span. Before mobiles, we were able to […]
This technology enabled some fantastic new opportunities for marketers. A few of my favourite examples from my time there are shoppable subway ads (oddly enough part of a campaign for Tesco’s ill-fated Asian expansion), and EMart’s mind-boggling sundial QR Code which is only scannable between 12-1pm when the right shadows are cast, unlocking offers designed […]
Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]
What is augmented reality? In my talk you’ll get a clear definition of what augmented reality is and how it is changing marketing. You could read a lot of long-winded definitions but simply put augmented reality, or AR, places digital images into the real world. Augmented reality is a superpower for brands AR has predominantly […]
Hello everybody. My name’s Jon Norris. I’m the Head of Content here at RocketMill. Today I want to talk to you about the importance of owning your own platform. The rise and fall of… I wanted to start with something of a cautionary tale. The story is about a publisher that you’ve probably heard of. […]
Transcript Hi everyone. My name is Ian Flynn. I am the head of creative solutions here at RocketMill. I’ve been at RocketMill for about seven years now. Started off just as a web designer. I started off before that just doing print, and I’ve managed to kind of get to a point now where using […]
Transcript Hi everyone. My name’s Scott and I’m a senior digital designer here at RocketMill. The thing is, with designers people usually find us quite friendly. We’re friendly folk, we often live in our own little designer bubble and we often wear funky shirts. But I feel our most commendable quality is our strong desire […]
Transcript Hello, everybody. My name’s Jon. I’m the Head of Content here at RocketMill, and today, I’m going to talk to you a little bit about how you can use data in your content strategy, but also, when you should ignore it. How important is data with your content? Data’s brilliant. We all love data, […]
Transcript Hello everybody, my name’s Jon Norris, I’m the Head of Content here at RocketMill. Today, I wanted to walk you through some real content marketing basics, so I’ve called my talk today: ‘Content Marketing 101’. Not a lot of people know this, but when you go to content marketing school there are three – […]