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Google Broad Core algorithm update: March 2019

Update: We have updated this article following confirmation from Google of a third broad core update in March 2019. On Wednesday 13th March 2019, Google confirmed the roll-out of a broad core algorithm update. Since then, our Technical SEO and Data & Insight teams have collaborated on extensive analysis, calculating the impact for our clients. […]

9 min read John Truong Learn more

The definitive guide to influencer marketing

Influence. What does it really mean today? When you think of influence, do you conjure the powers of persuasion, do you relate it to a person, or do you picture a bunch of bullshitters who get paid to say stuff? It may sound harsh, but since the term influence became less of a verb and more […]

6 min read Bethanie Mardon

Augmented reality: powerful person-centric marketing

What is augmented reality? In my talk you’ll get a clear definition of what augmented reality is and how it is changing marketing. You could read a lot of long-winded definitions but simply put augmented reality, or AR, places digital images into the real world. Augmented reality is a superpower for brands AR has predominantly […]

3 min read Victoria Adeniji

The importance of owning your platform

Hello everybody. My name’s Jon Norris. I’m the Head of Content here at RocketMill. Today I want to talk to you about the importance of owning your own platform. The rise and fall of… I wanted to start with something of a cautionary tale. The story is about a publisher that you’ve probably heard of. […]

7 min read Jon Norris

Introducing personalisation to your creative strategy

Transcript Hi everyone. My name is Ian Flynn. I am the head of creative solutions here at RocketMill. I’ve been at RocketMill for about seven years now. Started off just as a web designer. I started off before that just doing print, and I’ve managed to kind of get to a point now where using […]

15 min read Ian Flynn

Using the power of emotion to help social change

Transcript Hi everyone. My name’s Scott and I’m a senior digital designer here at RocketMill. The thing is, with designers people usually find us quite friendly. We’re friendly folk, we often live in our own little designer bubble and we often wear funky shirts. But I feel our most commendable quality is our strong desire […]

5 min read Scott Millar

How to use data in your content strategy

Transcript Hello, everybody. My name’s Jon. I’m the Head of Content here at RocketMill, and today, I’m going to talk to you a little bit about how you can use data in your content strategy, but also, when you should ignore it. How important is data with your content? Data’s brilliant. We all love data, […]

8 min read Jon Norris

Content Marketing 101

Transcript Hello everybody, my name’s Jon Norris, I’m the Head of Content here at RocketMill. Today, I wanted to walk you through some real content marketing basics, so I’ve called my talk today: ‘Content Marketing 101’. Not a lot of people know this, but when you go to content marketing school there are three – […]

7 min read Jon Norris

Why destroying content is as important as creating it

Transcript I might regret asking you guys this, but what do you think me, Ben, Jon and other content marketers actually do? I was hoping that someone would say something like: “Write amazing copy for the web; which is obviously correct. But, what a lot of people don’t realise is that now, an increasingly important […]

3 min read Rowena Heal

How to do personalisation without doing personalisation

Transcript Today, I’m going to be talking about how to do personalisation without actually doing personalisation. It seems like a really, really hot topic at the moment. Hands up if one of your clients has asked you about personalisation. Yeah, enthusiastic waving at the back. What is personalisation? I think it’s important to understand what […]

6 min read Jon Norris

Why you should audit & prune your content

So, I’m here to talk to you today about why you should regularly audit and prune your website, take care of your website, in the same way that you would look after your hedge at home, you should do the same thing to your website. But perhaps a more accurate title for this talk would […]

7 min read Jon Norris