If you want your brand to have a consistent identity and tone of voice, across channels, you need an editorial guide. I explain why it’s so important and what you need to include when crafting one.
From plastering a site with ads, to using ‘read more’ buttons as a poor way to measure engagement, we’re not treating our audiences with the respect they deserve. In my latest video, I discuss why we need to show our audiences more respect and how to do it.
Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.