Publishing content on third-party platforms can lead to great engagement but can come with a lot of risks. In this video, I reveal the dangers of relying on external channels, and where it’s gone wrong for brands in the past.
When done right, emotive advertising can be incredibly powerful. Although, at times, brands can get it very wrong. I explain how the power of emotion can provoke social change – and lead to a successful ad campaign
Data has an important place in content marketing, but so does raw creativity. A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. In this talk, I’ll cover where data can and should be used, and where you should put the data to one side and let your creativity take centre stage.
Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.