I explain why brands need to stop using their blogs as a cupboard for miscellaneous content and, instead, transform it into a platform for focused editorial.
From plastering a site with ads, to using ‘read more’ buttons as a poor way to measure engagement, we’re not treating our audiences with the respect they deserve. In my latest video, I discuss why we need to show our audiences more respect and how to do it.
Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.
We all know that building up content resources is critical for success in the digital sphere, but have you ever considered the importance of removing the content that isn’t performing effectively? Rowena has, and here’s why she thinks it’s such a vital aspect of website management and performance improvement.
When the Bauer Media team came to us to solve the challenges they were having in monitoring and optimising the customer journey on their website, we needed to get members of every department involved and collaborating as one. Find out what we did, and why, here.
Following hot on the heels of our article about Vogue’s recent spat with fashion bloggers and how this might indicate a growing split between long-established brands and the new generation of social media influencers is another fashion-oriented article – this time, Abercrombie & Fitch is under the spotlight. Unless you’re a regular Abercrombie customer or you follow it on social media, you probably haven’t noticed that it has undergone a complete rebranding. It’s likely that you know about the way…
Milan Fashion Week has just wrapped up. If you’ve missed it, that’s understandable – I’d be the first to admit I like my clothes, but one can become jaded when “Insert City Here” Fashion Week comes around practically every month. However, this specific Milan Fashion Week has caused a bit of a furore in the fashion and marketing worlds, and it’s worth writing about here. While you might be thinking “how can anything remotely relevant to this blog be connected…