The web is full of stock photography – and this isn’t a good thing! I explain why you need to rely less on stock photography and how you can do so.

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Sometimes returning to basics can have the biggest effect. In this video, I explain how we optimised Thales L&D’s content, which boosted organic traffic and time on page.

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I explain how channels like Facebook and Google Personalised Search could be obscuring your view of the world. Find out how to pop your filter bubble in my latest video.

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I explain why brands need to stop using their blogs as a cupboard for miscellaneous content and, instead, transform it into a platform for focused editorial.

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From plastering a site with ads, to using ‘read more’ buttons as a poor way to measure engagement, we’re not treating our audiences with the respect they deserve. In my latest video, I discuss why we need to show our audiences more respect and how to do it.

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Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.

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Why should we always strive for authenticity in marketing? Ian breaks it down for you in our latest video.

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We all know that building up content resources is critical for success in the digital sphere, but have you ever considered the importance of removing the content that isn’t performing effectively? Rowena has, and here’s why she thinks it’s such a vital aspect of website management and performance improvement.

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