Why should we always strive for authenticity in marketing? Ian breaks it down for you in our latest video.

Watch Video

We all know that building up content resources is critical for success in the digital sphere, but have you ever considered the importance of removing the content that isn’t performing effectively? Rowena has, and here’s why she thinks it’s such a vital aspect of website management and performance improvement.

Watch Video

When the Bauer Media team came to us to solve the challenges they were having in monitoring and optimising the customer journey on their website, we needed to get members of every department involved and collaborating as one. Find out what we did, and why, here.

Watch Video

Following hot on the heels of our article about Vogue’s recent spat with fashion bloggers and how this might indicate a growing split between long-established brands and the new generation of social media influencers is another fashion-oriented article – this time, Abercrombie & Fitch is under the spotlight. Unless you’re a regular Abercrombie customer or you follow it on social media, you probably haven’t noticed that it has undergone a complete rebranding. It’s likely that you know about the way…

Read Article

Milan Fashion Week has just wrapped up. If you’ve missed it, that’s understandable – I’d be the first to admit I like my clothes, but one can become jaded when “Insert City Here” Fashion Week comes around practically every month. However, this specific Milan Fashion Week has caused a bit of a furore in the fashion and marketing worlds, and it’s worth writing about here. While you might be thinking “how can anything remotely relevant to this blog be connected…

Read Article

Find out the latest in digital marketing with the RocketMill weekly digest

Laura Durrant is currently studying Creative and Professional Writing at the University of Winchester, and has spent the last six weeks as an intern on RocketMill’s Content team. As our resident Young Person, we asked her to take a look at how digital marketing agencies fail to connect with younger audiences. Digital marketing moves really fast, and the people who drive it are young. I’m 19 years old, and I can already see the differences between me and my 16-year-old…

Read Article

“Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia. Though it isn’t by any means a new…

Read Article