The web is full of stock photography – and this isn’t a good thing! I explain why you need to rely less on stock photography and how you can do so.
From plastering a site with ads, to using ‘read more’ buttons as a poor way to measure engagement, we’re not treating our audiences with the respect they deserve. In my latest video, I discuss why we need to show our audiences more respect and how to do it.
Black Friday is one of the most important days of the year for any retailer, so when IDG came to us for help in maximising their online traffic on that day, we worked across several teams to help them achieve their goal. Find out how in my video below.
We all know that building up content resources is critical for success in the digital sphere, but have you ever considered the importance of removing the content that isn’t performing effectively? Rowena has, and here’s why she thinks it’s such a vital aspect of website management and performance improvement.