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Google Broad Core Algorithm Update: September 2019

Update: We have updated this article to reflect the Google September 2019 Core Update.” On Tuesday 24th September 2019,  Google provided official advice to webmasters on how to improve a website that had been impacted by a core algorithm update. The September 2019 Core Update is now live and will be rolling out across our […]

9 min read John Truong Learn more

Our story: RocketMill’s humble beginnings.

10 years ago, Brothers Sam and Ben Garrity created the beginnings of their multi-award winning agency aged just 31 and 24. Born from a heartfelt desire to help small businesses grow by reaching their customers effectively, the essence of RocketMill remains the same today.  This post is based on the interview published in September’s Platinum […]

4 min read Bethanie Mardon

How can brands fuel social purpose?

What are brands doing to encourage positive social change? Reducing plastic waste with a new policy A very recent and topical example of change comes from supermarkets. Arguably, hugely to blame for the increased use of plastics, many supermarkets are now attempting to counteract some of the damage, starting with the introduction of the plastic […]

4 min read Strategy and Planning

Are humans still the highest authority of art and design?

When have you looked at a piece of art and not felt something, joy, intrigue, boredom? Art enriches the lives of those who use it, just like design; which I cover in my talk. Art and design are intertwined, and both have changed over time. With the rise of technologies and new ideas, it’s time […]

2 min read Kamil Cizek

Be more rainbow: how brands can stand out & connect with people in three strategic steps

My three main steers for brands to stand out and connect with people are: Unity: The rainbow holds a ubiquitous meaning of unity between sky and earth, sun and rain, nature and science. I discuss how the integration of tactics, services and teams, plus anomnichannel approach, makes for harmonic, awe-inspiring effect. Possibility: Rainbows introduce us […]

5 min read Bethanie Mardon

How marketers can change deeply ingrained consumer perceptions

Transcript Hi RocketMill, my name is Carla Harris. My talk today is about how marketers can change deeply ingrained consumer perceptions. Now, I want you for a minute to imagine that you are marketers, which hopefully shouldn’t be such a hard task even though it is late on a Friday afternoon, but instead, the product […]

8 min read Strategy and Planning

What blood and denim can teach us about interrogating a brief

Transcript My name is Helen McLane and I’m a client strategy director here at RocketMill. Today I want to talk to you about one of the most important steps you need to take when designing a successful strategy, taking the time to step back and really identify what your problem is that you need to […]

6 min read Helen McLane

How to improve your digital marketing

Hi everyone. I’m Sian Leaker, I’m Head of Strategy and Planning here RocketMill. Today, I’m going to tell you a very simple way that you can improve your digital marketing. Before we get into that, a little bit of a history lesson, first of all, to set the scene. We’re going to start with the […]

6 min read Strategy and Planning

“Doing the right thing” with your digital advertising

Transcript I’m Joanne South, I’m a Client Strategy Director here at RocketMill, and my presentation today is called: “Do the right thing”. This is actually off the back of a statement made by the Chief Marketing Officer of Unilever, in February, at IAB’s annual international conference. There’s been a lot of press coverage around this, […]

9 min read Joanne South

Why brand values matter

Hi, everyone. My name is Cat, and I work in the RocketMill Content Team as a Senior Content Strategist. Today, I’m going to talk to you today about something that I mentioned in one of my previous talks: The Art of Editorial Guides. In that talk, I mentioned two other things as well. I mentioned […]

8 min read Creative

Don’t believe the stereotype

Transcript Good afternoon everyone. Today I’m going to be talking about: “Don’t believe the stereotype”. Recently, it was reported in the news that the Advertising Standards Authority are going to crack down on negative gender stereotypes. And this particular advert, here, got slated for portraying a girl as being a ballet dancer, or growing up […]

4 min read Bertram Greenhough