Our story: RocketMill’s humble beginnings.
10 years ago, Brothers Sam and Ben Garrity created the beginnings of their multi-award winning agency aged just 31 and 24. Born from a heartfelt desire to help small businesses grow by reaching their customers effectively, the essence of RocketMill remains the same today. This post is based on the interview published in September’s Platinum […]
4 min read Bethanie Mardon 03 Oct 2019
How can brands fuel social purpose?
What are brands doing to encourage positive social change? Reducing plastic waste with a new policy A very recent and topical example of change comes from supermarkets. Arguably, hugely to blame for the increased use of plastics, many supermarkets are now attempting to counteract some of the damage, starting with the introduction of the plastic […]
4 min read Strategy and Planning 25 Apr 2019
Are humans still the highest authority of art and design?
When have you looked at a piece of art and not felt something, joy, intrigue, boredom? Art enriches the lives of those who use it, just like design; which I cover in my talk. Art and design are intertwined, and both have changed over time. With the rise of technologies and new ideas, it’s time […]
2 min read Kamil Cizek 06 Mar 2019
What blood and denim can teach us about interrogating a brief
Transcript My name is Helen McLane and I’m a client strategy director here at RocketMill. Today I want to talk to you about one of the most important steps you need to take when designing a successful strategy, taking the time to step back and really identify what your problem is that you need to […]
6 min read Helen McLane 12 Oct 2018
How to improve your digital marketing
Hi everyone. I’m Sian Leaker, I’m Head of Strategy and Planning here RocketMill. Today, I’m going to tell you a very simple way that you can improve your digital marketing. Before we get into that, a little bit of a history lesson, first of all, to set the scene. We’re going to start with the […]
6 min read Strategy and Planning 09 Aug 2018
“Doing the right thing” with your digital advertising
Transcript I’m Joanne South, I’m a Client Strategy Director here at RocketMill, and my presentation today is called: “Do the right thing”. This is actually off the back of a statement made by the Chief Marketing Officer of Unilever, in February, at IAB’s annual international conference. There’s been a lot of press coverage around this, […]
9 min read Joanne South 28 Mar 2018
Why brand values matter
Hi, everyone. My name is Cat, and I work in the RocketMill Content Team as a Senior Content Strategist. Today, I’m going to talk to you today about something that I mentioned in one of my previous talks: The Art of Editorial Guides. In that talk, I mentioned two other things as well. I mentioned […]
8 min read Creative 21 Mar 2018
Don’t believe the stereotype
Transcript Good afternoon everyone. Today I’m going to be talking about: “Don’t believe the stereotype”. Recently, it was reported in the news that the Advertising Standards Authority are going to crack down on negative gender stereotypes. And this particular advert, here, got slated for portraying a girl as being a ballet dancer, or growing up […]
4 min read Bertram Greenhough 30 Jan 2018