Mark Warner has been providing award-winning, activity-oriented, package holidays to beach and ski destinations for over 45 years, so they know a thing or two about what makes the perfect getaway. But this year, the travel and hospitality industry were faced with a problem.

Nearly half of consumers expected weaker finances in 2024 compared to 2023.

Despite this, research showed that holidays have become a non-negotiable area of spending for many consumers and are increasingly considered a ‘necessity’ rather than a ‘luxury’. In a climate of high motivation but tight bank balances, we needed to find a way of communicating the value that Mark Warner customers get for their money.

Building on the consumer perception that Mark Warner provides holidaymakers moments to remember, our team set about framing these moments in a way that showcases value and encourages action.

And that’s when ‘Holidays you live for’ was born.

To showcase every unforgettable moment and action-packed thrill you can experience on a Mark Warner holiday, we developed engaging new assets for each stage of the customer journey. ‘Holidays you live for’ reinforces Mark Warner’s promise to deliver an experience to suit everyone, all included.

The ‘holidays you live for’ creative has so far seen metrics across the whole funnel improve, including a +254% increase in engaged website sessions.

“The ‘holidays you live for’ campaign encapsulates everything the Mark Warner brand stands for. Energetic, active holidays balanced with chilled down time. By conveying this message in a story-like manner,  with RocketMill’s help, we’ve been able to showcase all of the elements a Mark Warner summer holiday offers.

As we evolve the storyboards into a second phase and inspire more people to book a holiday to live for, we look forward to seeing more positive engagement and leads.”