Are you our new Paid Media Executive?

Here's what we need

Salary: £24,000 - £28,000, negotiable depending on experience

Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social but also expanding into Display, Native and Addressable Media.

Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.

Day to day you will also be analysing performance and delivering insightful reporting against the forecasts and media strategy. Internally you will need to report to your media manager on campaign health, threats and opportunities.

We work in an ever-changing industry that requires continual learning, allowing us to take advantage of technological developments in the paid media environment.

As part of the media team, you will need to collaborate effectively with our Client Leadership, Creative, Data & Insight, Business Development and Organic Search teams.

Key Responsibilities

Account builds

  • Keyword research
  • Audience planning
  • Account structure planning & idea generation
  • Shopping feed setup
  • Ad copy writing & liaising with the creative team on asset production
  • Account uploads (using Google Ads Editor for paid search)

Account management

  • Day to day account checks
  • Bid management and campaign adjustments
  • Analyse campaign performance and key on-site metrics using Google Analytics
  • Search query reports
  • Audience analysis
  • Analysing and reporting on campaign data using Microsoft Excel
  • Identify challenges and devising solutions
  • Suggesting next steps to improve campaign performance
  • Daily client communication – email, phone and meetings

Planning & reporting

  • Internal planning meetings
  • Client meetings and calls – on-boarding, weekly calls, monthly meetings and quarterly planning
  • Working with our data team to produce reports based upon client needs
  • Forecasting results for your clients
  • Auditing accounts confidently

Internal

  • Innovation & collaboration
  • Attending conferences & events (i.e. Facebook and Google training / events)
  • Maintaining Google Ads & Analytics exams
  • Cross department involvement
  • Strategic thinking and a continued passion to learn

Essential Skills

  • At least 1 years’ experience in digital marketing campaign management
  • Passed the following exams: AdWords Fundamentals, Search Advertising, Shopping Advertising, Display advertising, Mobile Advertising, Video Advertising and Google Analytics
  • A mathematical and analytical mind
  • Knowledge and experience in running campaigns across Google and Bing Ads, and Facebook Ads Manager
  • A strong understanding of bid/budget management and how changes affect performance
  • The ability to deliver insightful analysis that drives improved performance
  • Comfortable using Google Ads Editor
  • Ability to analyse campaign performance and key on-site metrics using Google Analytics
  • Use MS Office to a professional standard
  • Ability to adapt quickly to ever-changing technologies and environment
  • Excellent communicator, able to speak with authority to clients and colleagues alike

Desirable Skills

  • Facebook Blueprint certification
  • Previous experience working within an agency or client team environment
  • Any experience with the following platforms:
    • Snapchat Ads Manager
    • Twitter Ads
    • LinkedIn Ads Manager
    • Any Display DSPs
  • Experience using Googles 360 products / DoubleClick (Search Ads 360, Display and Video 360, Analytics 360 etc.)
  • An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel
  • A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
  • Experience pitching paid media campaigns and helping grow revenue with upsells when the time has been right for the client
  • Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)

The Interview Process

  • Introduction – initial call or coffee
  • Getting serious – first interview and competency test
  • The finale – an interview with a senior member of the team
  • The job’s yours!

Apply

If you apply for this position we’ll store and process your details securely. We’ll only use this information to contact you about your application and future vacancies.

  • Accepted file types: docx, pdf, doc.
  • This field is for validation purposes and should be left unchanged.

Our team's stories.

Hear about life at RocketMill from a mixture of our longest-serving staff.

Hear more staff stories

We look after our people

  • Flexible hours, long lunch breaks and early Friday finishes
  • Gym membership or medical plan
  • Regular massages
  • Cycle to work scheme
  • Regular company events
  • Breakfasts and afternoon drinks on Fridays
  • A personal development plan & budget, plus regular Lunch & Learn sessions
  • Quarterly profit share
  • 24 days holiday (rising to 30) + bank holidays and sabbaticals
  • A pension, contributed to by us
  • Enhanced Maternity, Paternity or Adoption Pay
  • Confidential session with our resident coach
  • Full transparency on all areas of our business, including finances