Content Strategist

Salary: £20,000 – £30,000, negotiable depending on experience

To support continued growth in our client portfolio, RocketMill is looking for a talented strategist to join our content team and drive audience growth for a number of key clients. We operate a small, agile team, and you will be given a high level of autonomy to design and execute forward-thinking content strategies, and make your mark on the content marketing landscape.

Skills & profile

The successful candidate will have relevant experience working in an agency setting, client-side, in-house at a publisher, or experience building an audience in a personal capacity. Knowing how to build and maintain an audience will be second nature, and the successful candidate will also have a solid understanding of how search engines work, as well as creative flair.

This is a client-facing role, so the successful candidate must be comfortable and confident dealing with stakeholders of all levels, from marketing executives to CEOs. You must be able to distil complex marketing concepts into simple ideas, and be comfortable making the case for content marketing within organisations which may not understand its potential.

We create bespoke, high quality content strategies for our clients, so it is imperative all applicants understand how to analyse the performance of digital content. An inquisitive mind, and a desire to learn about digital measurement and analytics is essential.

Perhaps most important is a tight cultural fit. We’re a small team in a small agency, and we want to grow our skills, not our headcount. We want someone who can grow with us professionally, enhance our company culture, and have a damn good time doing it.


  • Lives and breathes digital, but appreciates print
  • A creative storyteller who thinks beyond text and images
  • Ability to empathise with multiple disparate audiences, and a desire to gain an innate understanding of the needs of each.
  • Experience with popular content management systems
  • A good understanding of how data can be used to analyse performance and inform strategy
  • An ability to work on strategy at a macro level, but also a passion for the minutiae which brings those strategies to life
  • Excellent skills in Microsoft Office and general IT literacy
  • Flawless written and spoken English
  • Excellent communication with technical and non-technical stakeholders
  • Accountable for the performance of your client portfolio
  • Honest, transparent, and humble
  • Able to balance your workload and deliver on time
  • A positive addition to our team; your presence makes everybody better


  • Multilingual
  • An eye for, and an understanding of, what makes a good user experience
  • Highly creative, with experience in photography, video, and interactive digital experiences
  • Experience with project management and productivity tools
  • Experience working in a multi-agency environment for large clients
  • Google Analytics IQ certified

Reporting to:

Head of Content

Key responsibilities:

  • Working closely with RocketMill’s Technical SEO consultants to ensure individual pages, and client sites as a whole, are optimised for organic search
  • Contributing to editorial strategies for clients, including strategy development, contributor management, sub-editing, calendar management, and reporting
  • Collaborating with RocketMill’s Creative team on design, UX and CRO projects
  • Involvement in wider campaign planning, including all marketing channels
  • Advocating for content marketing best practice, excellent user experiences, and quality editorial within RocketMill, face-to-face with clients, and publicly within the industry
  • Supporting clients through ad hoc requests, and status updates through regular calls, face-to-face meetings, and annual reviews

Other responsibilities

  • Aiding team learning through transparency, sharing both successes and failures
  • Documenting case studies on successful campaigns, ready for publication on our website and entries in industry awards
  • Contributing to the RocketMill website through blog posts and presentations
  • Managing your briefs and deliverables, and keeping our client-facing project management systems 100% up-to-date

The successful candidate will:

You are a digital native and want to take the next step in your content marketing career. You understand digital content, and want to have a hand in creating experiences that delight audiences and win awards.

You passionately advocate for what you believe to be the correct approach, and base that opinion on data. You enjoy being presented with a challenge, not just a list of deliverables.

You are a voracious consumer of media in all its forms; you’re who friends turn to for podcast, book and Netflix recommendations.


We’re happy to consider graduates or those with less relevant experience for this role. We value attitude, demeanour and gut feel over the length of your CV – if the job excites you, but you can’t tick every box in the Skills & Profile section, there are plenty of other ways to get our attention.

The interview process:

We’ll kick off with a 30 minute phone interview to assess your suitability for the role. If you’re successful, we’ll invite you for an interview at our office. If we like what you’ve got to say, the third and final stage is a group interview.

Apply for position

Why Work With Us

Aside from our engaging environment, culture and client work, we offer many staff benefits including:

  • Flexible working hours
  • 90 minutes for lunch
  • An early Friday finish every quarter
  • Profit share
  • Gym membership or private health care
  • 23 days holiday (rising to 29) + bank holidays
  • Sabbaticals
  • A pension, contributed to by us
  • Free massages
  • Free 1-2-1 confidential coaching sessions on any subject you choose
  • Amazing company events every three months (recently events include the Crystal Maze and a ‘street’ dance-off)
  • A cycle to work scheme
  • Free beer on Fridays
  • A personal development plan to ensure you keep growing, with up to £2,000 of external training provided
  • Free ‘Lunch and Learn’ sessions
  • AND transparency – we’ll tell you everything – you will know our financials to the pound on all areas of our business, and then be able to play an active part in shaping our promising future

We then monitor your happiness and engagement so that we can be proactive in making our agency a suitable environment that you flourish within.

Our Bible

We have a unique set of values here at RocketMill that we have enshrined in our very own Bible. We use our Bible to educate new staff, guide our professional lives and to appraise our performance.

Told as a story, our Bible walks you through some significant moments in the life of our mascot/messiah (‘Trajectory’ or ‘TJ’), before explaining the significance of them to our lives here at RocketMill.

View our Bible