Microsoft launches service similar to Google Places.

Here’s what you can do in the Bing Business Portal:

  • Claim, create, verify, and manage local business listings
  • Identify key search categories where you want your listing to appear
  • Customize listings with enhanced details such as logos, photos, and more
  • Create a mobile Web site (and free QR Code) so customers can learn about your business on their mobile devices
  • Create a custom menu (restaurants and bars) for inclusion on a mobile menu
  • Create Deals (coupons) and promote them for free on Bing (both PC and Mobile) and Facebook
  • Authorize other users to manage your listings

“Restaurant and bar listings can include menus – either by creating one in the Bing Business Portal or by providing a direct link to an existing menu or PDF file. You also have the option of creating a mobile menu that is designed to be viewed by consumers on their mobile devices. Plus, you can edit specialties and enter up to six additional categories and key words, to provide a more accurate view of what your business offers.”