Our online identity is altered not just by what we post ourselves but also by what other people have to say about us. Similar to any first impressions we all have about each other. You could have been mentioned in a blog, or been tagged in a photo you wished you hadn’t been. In real life we can differentiate or compartmentalise our professional life from our social life but online it will be glued together and mixed up. The internet cannot do this differentiating human thing that we can do!

On Google dashboard there is a tool to help you manage your identity, “ Me on the Web”. It encourages you to set up search alerts for data points included in your Google profile, such as your name and email address. Of course, this has long been possible but it is now easier and quicker. There are links to removing unwanted content and managing your online identity. You can search, create, remove and be notified. Yes, you can remove unwanted content by following Google’s excellent advice.

There are some simple rules to follow concerning your Social Media Identity. For sure it is important to keep some consistency across the platforms you use. Use the same fonts & sizes so appearance is the same and therefore recognisable.

So if you are Joe Bloggs on Facebook you should be the same person on Twitter & Linkedin etc. Pick a name and stick to it. It needs to represent you, be memorable and easy to spell all at the same time.

Try to keep the same tone of voice, character and attitude so you are instantly recognisable. Always be true to yourself and stay honest. This will come through on your blogs and people will connect with you as a person and you will become more recognisable.

So maybe you should be thinking about how you would like your image to be? Well how about creating a basic profile that can then be adapted to each platform and its individual audience? You can tailor it down for Linkedin or jazz it up for Facebook.

Try to be discerning about what you post. You want to establish a reputation for the things you like to write about. So maybe it is important to consider what to leave out as well as what to put in?

Put in links on your Twitter profile, include a link to your blog. On Facebook or Linkedin include a link to your Twitter profile. In short, think about what you do as a project, consider all options, keep constant and stay true and you will be OK!