Is it possible for a brand to advertise safely on YouTube? And whose responsibility is it to police it? I discuss what role I think YouTube plays and where the liability sits.
Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.
Advance planning and excellent communication allowed us to significantly increase revenue for Regis and Supercuts over Black Friday, 2017. All at a reduced cost when compared to the year before!