The web is full of stock photography – and this isn’t a good thing! I explain why you need to rely less on stock photography and how you can do so.
Voice search is growing in popularity and isn’t showing signs of slowing. The rise of voice searches on mobile, coupled with the introduction of smart speakers in our homes, means it’s never been more important for marketers to optimise websites for voice. In this video, I’ll explain why voice search is growing and how you can keep up.
If your review channels are left to manage themselves, negativity can quickly grow and become out of control. In this video, I explain why brands need to care about their online reputation and take steps to manage feedback – both positive and negative.
If you seek SEO advice after a migration, it could be too late. Here, I discuss why SEO needs to be at the heart of any migration, and considered from the initial stages, through to launch.
I wrote a blog post at the end of last year detailing how to promote an app through search, and the landscape is now changing with an announcement on Monday that Google will be moving existing AdWords app promotion campaigns to UAC (Universal App Campaigns). This isn’t a surprising move, as Google has been pushing UAC and the success stories advertisers have seen for a while now. Whilst UAC were first positioned as a good way to supplement and scale…