Is it possible for a brand to advertise safely on YouTube? And whose responsibility is it to police it? I discuss what role I think YouTube plays and where the liability sits.

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I explain what a Progressive Web App is, and how you can use the technology to improve your mobile site performance and experience.

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Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.

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Advance planning and excellent communication allowed us to significantly increase revenue for Regis and Supercuts over Black Friday, 2017. All at a reduced cost when compared to the year before!

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Automation is here to stay and, as Paid Media marketers, we must learn to embrace it. I explain how automation and machine learning has changed and what we can expect in the future.

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A good visual is the key to making your data impactful. I explain what the grammar of graphics is, and how to tell a memorable story with your visuals.

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Personalisation doesn’t have to be highly technical and expensive. I reveal how you can implement ‘one-to-some’ personlisation with tools you already have available.

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Google has lost trust in Symantec SSL certificates, which accounts for a third of SSL certificates across the web. I explain why, and what you should do if you’re affected.

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