Are religion, politics, nations and classes all myths we’ve invented? I theorise how evolution has led humans to create myths and how this is still apparent in modern marketing.

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I pose the question: are we spending too much time optimising for engagement metrics and not enough time optimising for human interaction? Human behaviour is tough to quantify, which is why I think we need to look beyond Google Analytics metrics when making improvements to a website.

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I discuss how you can apply psychology to CRO and encourage your customers to click the ‘buy’ button.

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I explain what viewability is, why you need to care about it, and how it differs online when compared to TV and outdoor.

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Ever thought about how important page speed actually is? In this video I explain why we you need to be more mindful of page load speed and the impact it can have on site performance, as well as brand reputation. Find out how we use page load speed data to drive insight, action, and change.

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I discuss the difference between UX (user experience) and UI (user interface), and explain why making something look better doesn’t mean it’ll work better for the user.

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In this video, I talk through programmatic display ad buying, how we target users and how the process works from start to finish.

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As marketers, we need to stop assuming we know how our customers think and what our consumers want. In this video, I talk about the importance of using research to ensure you really understand your audience, so you can back up, or disprove, assumptions about your customers.

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