I explain how GDPR will improve the quality of  data, whilst improving consumer trust; ultimately, making it a great thing for marketers, and costumers.

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For 200 years our industry has used proxies, whether it be the traditional route of media selection or the digital route of cookie IDs, as a gateway to the people they want to reach. In the video below, I explain how this is being turned on its head as we enter an age of people-based planning and buying.

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It’s easy to think everyone is using the web in the same way, but what about those with visual impairments, colour blindness, or dyslexia? I explain why your site needs to be accessible to everyone and how you can improve it.

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I provide an industry update on smart speakers and walk through the fundamentals of building an Alexa Skill.

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If you want your brand to have a consistent identity and tone of voice, across channels, you need an editorial guide. I explain why it’s so important and what you need to include when crafting one.

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Apple has implemented intelligent tracking prevention in its latest Safari update. I explain what this means and how it’ll impact consumers, marketers and your data.

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Media agencies must adapt in order to survive. Here I detail the challenges they face and my predictions for the future of them.

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How can marketers provide the best cross-channel experience to customers? By becoming omni-channel.

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