Advance planning and excellent communication allowed us to significantly increase revenue for Regis and Supercuts over Black Friday, 2017. All at a reduced cost when compared to the year before!

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Expanded Text Ads, announced at Google’s Performance Summit back in May, have gone live within the last couple of weeks. We wanted to break down what they’re all about and see what impact they will have on ad campaigns. Higher Character Limit The whole point of the Expanded Text Ads (ETAs) update is that the character limit is much higher than before. Previously, ads followed a 25-35-35 rule: one 25-character headline and two 35-character description lines. With the new update,…

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Smartphones are everywhere, and current trends show that mobile devices have now taken over desktops as the primary device for searching the web. As a result, it is now essential that advertisers are present at all stages of the buying cycle, which often initiates on a mobile device and converts on a desktop. It is because of this that cross-device targeting is likely to become the most effective form of marketing in the future, especially in the realm of dynamic…

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Facebook have released a new organic tool to help publishers improve the reach and engagement of their ads. Available on all English language pages, the new Audience Optimisation tool uses three features to improve the organic reach of Facebook advertising: Preferred Audiences, Audience Restrictions, and Audience Insights. Preferred audience The Preferred Audience feature replaces Interest Targeting and uses user interest tags to prioritise a post on a newsfeed. By using the tool, you are able to promote your post to…

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