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How to Improve Your Digital Marketing

Hi everyone. I’m Sian Leaker, I’m Head of Strategy and Planning here RocketMill. Today, I’m going to tell you a very simple way that you can improve your digital marketing. Before we get into that, a little bit of a history lesson, first of all, to set the scene. We’re going to start with the […]

6 min read Strategy and Planning

Facebook’s Latest News Feed Update & What This Means for Brands

Hi, everyone. I’m Sian Leaker. I’m head of Strategy and Planning here at RocketMill. Today I’m going to talk to you about a big change that Facebook announced in January to the way it’s going to handle content and its newsfeed. I’m going to talk today about what’s led up to that change, what it […]

7 min read Strategy and Planning

Why Marketing Can Be a Risky Business (And Why That’s OK)

Welcome. My talk today is: why marketing can be a risky business, and why that is okay. When risk-taking goes wrong So, we’ve had a pretty tricky year, actually, within marketing. We’ve had some really tricky headlines to deal with. We’ve had some quite tough headlines. There’s a lot of brands that have had quite […]

7 min read Strategy and Planning

The Importance of Being Market Oriented

I’m going to talk today about the importance of being market-oriented. What we’re going to go through is: What is being market-oriented? What does it actually mean? How do you get there? The challenges you might face along the way Your role as a marketer. Your very important role as a marketer in this challenge […]

8 min read Strategy and Planning

Digital Transformation: A Rough Guide

So today, I wanted to talk to you all about digital transformation. The reason I’ve chosen this subject is because quite a few of our large clients are actually going through digital transformation at the moment, and we’ve started to get involved in their planning and the activities around it. What I want to talk […]

7 min read Strategy and Planning

Watch This (Digital) Space: Marketing Predictions for 2017

It’s January, which means Happy New Year, first of all, everyone. It also means that everyone is coming out with their predictions for 2017. It’s a minefield out there. I’ve decided to make it easy for you. I’ve come up with my top five of the predictions that are out there for 2017. Which is […]

6 min read Strategy and Planning