Risk-taking doesn’t pay off for everyone, but there are times when doing something a little risqué can reap great rewards for your brand. Here, I discuss when it’s OK to take risks and some tips to mitigating negative feedback.

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As marketers, we need to stop assuming we know how our customers think and what our consumers want. In this video, I talk about the importance of using research to ensure you really understand your audience, so you can back up, or disprove, assumptions about your customers.

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67% of CEOs say that digital transformation is going to be a core part of their business strategy for 2017. In this video, I offer a rough guide to what digital transformation is and why it is so important.

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I’ve reviewed various digital marketing predictions for 2017 and pulled out my top five, including: Digital transformation Big data for everyone Marketing automation Live video streaming Virtual reality

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