The fast-paced world of digital is constantly changing. Head of Strategy & Planning, Sian Leaker, reflects on how marketing has evolved and reveals a simple, effective way you can improve your digital marketing.
Facebook has encountered a few challenges recently, which has provoked them to make some big changes to their algorithm. I delve into these updates, explain what they mean for brands and provide tips to adapting to the changes.
Risk-taking doesn’t pay off for everyone, but there are times when doing something a little risqué can reap great rewards for your brand. Here, I discuss when it’s OK to take risks and some tips to mitigating negative feedback.
As marketers, we need to stop assuming we know how our customers think and what our consumers want. In this video, I talk about the importance of using research to ensure you really understand your audience, so you can back up, or disprove, assumptions about your customers.
I’ve reviewed various digital marketing predictions for 2017 and pulled out my top five, including: Digital transformation Big data for everyone Marketing automation Live video streaming Virtual reality